Reviewing my holiday photos from the Isle of Wight, I noticed that my bikini was not providing me quite as much coverage up top as I needed - one thing on the beach, another thing entirely in the family pool at the leisure centre. So I allowed myself a ban waiver to purchase a swimsuit, with the proviso that it be ethically sourced (The True Cost still vivid in my mind's eye).
I ordered a lovely pink and purple paisley swimsuit from vintage store Beyond Retro, and when it arrived I could not have been more happy with it. I think I appreciated it more because I bought it to fulfil a legitimate need, and because it was second-hand I didn't need to go through the exhausting, irritating faff of browsing and comparing 9,000 options. And although it was second-hand, I somehow felt it was more "me" than a generic piece from Primark or H&M.
If only that had been my only ban break for August '19.
Splurging
In hindsight, it's hard to pinpoint a single trigger. I remember that we went on our annual pilgrimage to beautiful Pembrokeshire, and the deep dismay I felt discovering that our cottage, once a place of retreat and renewal, now boasted Wi-Fi. I felt unable to ignore it, despite encouragement to do so from Dai and his dad, and found myself furtively checking emails before bed and scrolling through Pinterest in the bathroom. I was no longer present. I was checking out.
On our day trips to local beauty spots and seaside villages, my tendency towards comparison went into overdrive. I watched other women constantly, my chest aching with jealousy. I hated my clothes again. I felt old, frumpy, fat. I started sneaking off to the loo and browsing ASOS, Office, H&M, looking for the next fix, the "perfect" item that would pull together my magpie wardrobe. Deep down I knew that the only thing that needed pulling together was me. My compulsion to shop, my fixation on my appearance as all-important, soured my mood and cast a pall over time in an idyllic place with my son and fiance.
Returning home, I couldn't shake off those feelings. One afternoon, watching a makeover show on Netflix, I found myself almost in tears as the stylist encouraged her victims to express themselves creatively with their clothing, an outlet that no longer seemed to serve me.
One o'clock the following morning I started shopping. It began with an £8 dress in the Beyond Retro sale.
Then an £18 Glossier lipstick.
Then four pairs of jeans from Topshop.
And just like that, I was off the wagon.
The next two weeks passed in a sickly blur.
A package from Zara. A package from H&M.
Guilt, frustration, confusion, anger, disappointment. More guilt.
A package from Pull & Bear. A package from ASOS.
Pinterest, fashion blogs, perfect women, perfect lives.
Nights spent scrolling, scrolling, scrolling, scrolling. Trying to picture that item, this item, on me, in my life. Squelching concerns about waste, about ethics - I can't explain why it felt so urgent, so desperate, why I felt clothes had the power to fix whatever it was I felt I was sorely lacking. Trying to decode the bizarre photography on the Zara website (SERIOUSLY! I hate to ruin my own pathos here, but look at the bollocks they are trying to sell clothes with! You will die laughing). Days spent taking too-small jeans and too-bright dresses and camel toe jumpsuits back to the post office. I could feel myself becoming more irritable by the day, distracted, distressed by this apparent inability to dress myself.
Worse, I decided I needed to jettison some of these clothes I supposedly hated so much, and perhaps - hopefully - some of these stifling emotions along with them. Before I knew it my wardrobe was rattling with empty hangers. I had achieved the minimalist dream, the capsule wardrobe.
Sparking Joy
Despite three house moves over the course of the previous year, and what I thought was a fairly comprehensive clearout each time, I still had a pretty enormous wardrobe. I'd even applied the full Marie Kondo treatment, piling up all the items from each category and sorting through them all (it took me over a fortnight to clear the book pile). But because I had still been continually, mindlessly shopping, I could still barely move for clothes.
After reading Cait Flanders's blog (many previous posts now deleted) and learning about her super-minimalist 28-item wardrobe, a desire for a Pinterest-friendly, effortlessly curated closet kicked into high gear, and I resolved to clear everything out of my wardrobe that was only so-so, and keep only the things I really loved. I read Anuschka Rees's blog top to bottom, put things into bags and towed them straight down to the Salvation Army clothing bank. Its metal jaws closed with a creak and a bang on a bizarre variety of things: an alarming amount of expensive shoes that hurt my feet, a T-shirt from a metal gig in Birmingham I spent the next eighteen months wishing I had back, miniskirts from Topshop that looked fine at 25 but suddenly mildly embarrassing at 27, bras that stood no chance of ever fitting again post-baby, approximately a thousand geeky slogan t-shirts that I abruptly deemed unflattering.
I expected the result to be an airy sense of weightlessness, an ease of getting dressed, a feeling of smug satisfaction. Instead I felt bored. My wardrobe may have been streamlined, all my choices now flattering, but I missed the sense of possibility. This probably sounds a bit nuts, but I missed the opportunity to be less-than-tasteful. For me, I discovered, getting dressed was about more than looking pretty. Some days, I loved a worn, oversized t-shirt and old jeans. I didn't always WANT to be stylish - or flattering. I missed a little chaos. My closet felt tired and colourless, and with a sinking heart, I realised that - once again - I had simply been wasteful. I wasn't Cait Flanders - when would I learn that I couldn't become myself by emulating other people?
My clearout did at least prove to me that, in shopping my way to a new persona via Pinterest, I had been buying the wrong things. Most of what I donated was two-a-penny; meaningless; pieces bought to fill a generic "this is what your wardrobe is missing" list - tailored black trousers, a classic beige trench coat in garbadine (never polyester; heaven forbid). But those things weren't me at all.
One thing I was learning during the ban was how to tell what I actually liked - not what I thought I should wear, or what would improve me, or what I'd wear if I was a slightly different version of myself, or would have really loved five years ago. I must have read the advice to not buy anything you don't really love dozens and dozens of times, but it had never really sunk in - or else I was so overcome by the buying urge that "really love" was no longer objective. I could convince myself that I "really loved" pretty much anything, and come up with umpteen apparently sensible justifications for owning it, only to realise the truth of the matter once said item was hanging in the wardrobe emanating guilt and vague discomfort.
But now I really, genuinely had nothing to wear - and I couldn't shop. A dilemma, if ever there was one.
I was back where I had started. Stressed, anxious, and broke. I felt like I was treading water, gasping for breath. I was crippled with tension headaches and short-tempered with my son. I felt paralysed, unable to find and purchase the secret keys to my true self, the answer to the question that rattled around my head day and night: what kind of woman am I?
I had to take a breath. I had to find some air. I turned back to my journal, flipped through the pages, and remembered the sense of possibility and hope I had felt when I started to look at things through the lens of frugality and learn about sustainability. I had touched the edge of a new way of living, where how I might present myself was the least important thing about me. Where creativity and self-expression did not rely on what I chose to buy but who I chose to be.
Slowly, I felt calmness returning. I pushed aside the endless questions and doubts about my appearance, the stream of comparisons and envy, and did my damnedest to focus on other things.
"When a woman says, 'I have nothing to wear!', what she really means is, 'There's nothing here for who I'm supposed to be today." - Caitlin Moran
January Accountability
So how have I been doing with my low-buy year so far? I've actually been finding it much easier - one "allowed" purchase this month seemed to function as a release valve, so that need to buy didn't feel so urgent. It also served to make me think really hard about that one purchase - I wanted something that would bring value for the whole month or even longer, and I didn't want to experience anticlimax or buyer's remorse.
I finished sorting through my clothes, as per my year of being myself, and although I donated a bag full to Re-Fashion, and a couple of bags of damaged and worn items were taken to the textile recycle bank, I still had a LOT of clothes and couldn't see that adding to the pile would bring me any real pleasure. Likewise, after Christmas and my birthday I was all set for books, cosmetics, and all my other usual 'go-to' categories for frivolous purchasing.
But there was one thing that came immediately to mind that I'd been contemplating for a while, and although it wasn't a necessary purchase in any sense, I felt strongly that it would bring me great value - I bought a year's subscription to my favourite magazine, Enchanted Living.
What amazed me was that I then didn't feel tempted by other items! I could think of my subscription, look forward to it arriving, and I knew that it would give me more joy and entertainment than anything else on offer.
This month also marked a year since I last used Facebook! Amazingly, considering I once treated it as an essential part of modern life, I haven't missed it. Nor do I feel I've missed out on anything because of it. If anything, I feel my friendships have benefitted as I've actually had to take the time to message people - or even phone them - to stay in touch (under normal circumstances I'd say 'meet up', but COVID and lockdowns have been against me there). It's been a relief not to have Facebook - it's such a time eater, and for the one time you find something worthwhile in your first ten minutes of scrolling, there are dozens of occasions when the content is boring, annoying, infuriating or depressing. So no, I won't be going back.
It's also over 100 days since I last logged in to Instagram, AND I'm a couple of weeks clear of Pinterest and GoodReads as well. It's not that I think these platforms are bad in themselves, but they certainly don't do me any favours, and I wanted to have the chance to experience life without them and see if I found myself more present, calmer or more balanced, and so far that's a big fat yes on all counts.