At the beginning of this month I was lucky enough to have a chat about my upcoming book with fellow Moon Books author Rachel Patterson, as part of the two-day free online event MoonCon. I was nervous (really nervous) as I'm much more of a writer than a talker, but in the end I actually really enjoyed myself!
Turns out I'd written my notes so small that I couldn't read them (!) and I couldn't figure out how to see the live comments on my screen, but in the end I think I said 99% of what I had hoped to say and didn't utterly disgrace myself.
We covered all kinds of ground, such as consumption in the Pagan community, shopping bans, communication with goddesses and the importance of DIY. You can see the recording below - thank you to everyone who came along and watched live, and thank you Elena for your comments and support!
At the end of April this year I could feel myself spiralling back into old behaviours. I was checking Instagram dozens of times a day even though it reliably made me feel crappy, browsing Pinterest, hitting up Vinted again and again for that 'one last thing' I needed. My rewilding project for the year was going out of the window, and the Spud and I seemed to have started watching daytime telly, which historically I'd always avoided.
At last I decided it was time to break the cycle before its grip on me could tighten any further. I was actually feeling nostalgic for my previous shopping bans. They had been challenging and difficult, but my life had felt fuller. I'd made more things, talked more to my friends, learned to cook, turned my journals into a memoir.
I'd been so adamant that I wasn't going to ban myself from anything in 2022, but I could sense that the progress I'd worked hard to make was in danger of coming undone. Then I watched these two videos from Hannah Louise Poston, which really clinched it for me:
This video really hit hard for me. The way she describes "wanting to want", always looking for a new item to obsess over, using shopping as a kind of palliative faux self-care to paper over the cracks - that's me. And a lot of other people I know, actually.
One thing I've learned from being open about my struggles with compulsive shopping is that most of us in this late-stage capitalist society are screwed up in one way or another about shopping. Older generations would probably consider my age group greedy or spoiled, which - to be blunt - we are, compared to the people who have to actually manufacture the stuff we buy. But we're also deeply conditioned to behave in this way by the society we live in, as Poston says in her video.
I've had some really interesting conversations with friends since starting my shopping ban, which have convinced me that the majority of us are completely screwed up about some combination of the following: money management, self-image, self-worth, compulsive buying, the gap between our values and behaviours (e.g. we know about sweatshops but can't give up the Primark habit), and many more issues swirling around the money/shopping vortex.
I've spoken with friends who thought of shopping problems as a women's thing until they compulsively spent hundreds of pounds on kitchen equipment and then looked a little closer at their own habits. Friends who earn good money but have burned through it all before the next payday and had to rely on colleagues to bring in lunches for them. Friends who received a large payout and spent the lot without noticing because they are too edgy about money to ever look at their bank statements. Some who have multiple kitchen appliances stashed in their garages because the first three didn't quite match their colour scheme. Who describe themselves as broke and are always worried about the bills, but still make time for a weekly manicure and can never have enough cosmetics.
I started my no-buy year thinking that my shopping was disastrous and everyone else was living within their means. I'm coming to understand that there are loads of people who really, really, don't have a handle on this shit, and in fact it's totally normalised and even encouraged by our culture. I'd been hearing myself for years making excuses for why I needed the most frivolous of items when I knew I couldn't afford them, and somehow I'd never noticed I was surrounded by other people doing the same. I know that some of those people read this blog, and I wish I could persuade them to go on this new shopping ban adventure with me, but I guess it's one of those things that you have to choose for yourself when you're ready. (But I'd love a ban buddy or even group, hit me up if you want to give it a go.)
I really love Poston's list of things to do that aren't shopping, and again this was a big factor in why I decided to give the no-shopping year another try - I was doing these things, and I was loving it. I was getting so much more value from what I already owned, I was feeling good about myself, I was learning new skills and having a really good time. I was being more creative than I have been in years. Then I started to slide back into the social-media-and-shopping life, and those activities started to gather dust once again.
I wanted to think harder this time about what rules I'm going to put in place, because as per the video, I know there are times when it will be harder for me to stick to my rules. Last time I gave up social media cold turkey, which I think made it easier for me to keep a clear head, but this time I probably can't do that - at least not until after my book launch - so I'll need to think really hard about when and how I use it, as well as what I do immediately afterwards.
Holidays and days out are also huge weak points for me. I find it really hard not to think of trips primarily as shopping opportunities, so I need to get some guidelines in place for how I'll handle these - whether I'll allow some purchases, or go cold turkey. I also have a day out planned that is specifically a shopping trip with some girlfriends, but I know I'm already overdoing it with clothes, so I may choose to focus more on the beaches-and-cafes aspects of that trip, or make a list of items I could possibly buy (I have loads of jumpers but not many summer tops or dresses, for example). I can't decide how tough on myself to be this time around, so feel free to weigh in with your thoughts.
Meanwhile, I hope you find these videos as interesting and inspiring as I did! I'll let you know how things pan out this time around...
Early on in my thirty-day shopping ban which I completed from July-August, YouTube recommended me a video about a woman called Corinne Loperfido, and I found her lifestyle and ideas absolutely fascinating - here's the video for you.
Clutter and Emotional Labour
I found that I was still thinking a lot about decluttering, which probably had a lot to do with moving to a smaller house. But I couldn't really find a lot to clear out, which I suppose is both good and bad - we like and use the things we have, but we have so much that it feels like everything is just crammed into the house. We have been trying to part with a lot of the Spud's baby stuff, but are finding that we can't give it away, much less sell it. Not sure if the market is saturated, or if people simply don't want second-hand baby things at the moment. In the meantime, I've become very aware of the amount of emotional labour I'm doing around household maintenance, cleaning and tidying.
In her book Sustainable Minimalism, Stephanie Seferian observes, "Your "mental load", or emotional labor, describes the total sum of responsibilities required for you to manage your household. Women tend to experience heavier mental loads than men, as the never-ending domestic juggling act of organizing, thinking, planning and keeping a home afloat continues to be considered a woman's job." I see this a lot - many of my friends have partners who want to be helpful yet somehow 'can't see mess' (hello, social conditioning!), and certain of my in-laws, jokingly but repeatedly, refuse to defer to Dai about topics from wedding planning to holiday prep and family birthdays, insisting that 'I am in charge' of anything organisational.
Unfortunately for them, I am usually trying to hold on to so much information already - to-do lists, menus, shopping lists, appointments, which food is going off in the fridge, when are we having guests and where are the sheets for the sofa bed, playdates, upcoming celebrations, birthday lists, expiry dates for vouchers, and more - that I'm getting pretty scatty (yes, I do write these things down! But I still have to actually remember and execute the right tasks at the right time, which requires brainal resources (that's definitely a real word)) and therefore I'm extremely firm about which jobs I have delegated to Dai, and will not be budged. This month, without Etsy to distract me, I couldn't help but notice that the household chaos - and my inability to do much about it singlehandedly - was driving me up the wall, and I found myself in tearful fury over a crisp packet that had not managed to migrate to the bin under its own steam.
My urge to declutter (or go live la vida Loperfido in a van) probably had more to do with this sense of overwhelm than anything else. There is in fact an entire book on the subject of women's emotional labour, Fed Upby Gemma Hartley, but to be honest I'm frightened to read it. Even reading the Kindle sample made me cringe. (Dai, I should add, is generally very thoughtful and decent to live with, and happily does his share of the housework, but works very long hours, which is why two months after moving house we were still living almost entirely out of boxes.)
My vague hope is that, whilst I'll probably never be a minimalist, if I can at least slow the influx of new things into our house, as things wear out and/or are outgrown and given away, we will eventually reach some kind of equilibrium. Or at least will avoid being buried under a tower of books, clothes and toys.
Environmentalism, Joy and Style
The other thing that kept coming up for me during this month was about clothing and style, which of course related back to why I had decided to try to quit shopping in the first place, in 2019. I realised that, although my spending on clothing had been fairly high since I stopped this year's attempted low-buy (although still low by my previous standards - maybe three items of clothing a month, predominantly second-hand from eBay, but also from small businesses and indie designers in physical shops and on Etsy), I'd been making much better choices and was really loving what I had. I still wouldn't be able to put a label on my style, but I had a much better idea of what I would wear - and better yet, what I enjoyed wearing, what I would be excited to put on in the morning.
Corinne Loperfido's video reminded me that it's possible to care deeply about the environment and still have personal style. I'm not sure why I tend to fall on the side of sackcloth and ashes, but this habit I fall into of wearing baggy, stained old clothing in the name of sustainability is frankly a bit depressing. Throughout the month, happily, I learned to shop my wardrobe and put together outfits that I enjoyed wearing, without constantly craving an influx of the new. And, thankfully, without falling once again into the hair-shirt-frump trap.
Don't get me wrong - eco anxiety is a logical, sane reaction to the state we're in, and conscious consumerism isn't a magic bullet for the ills of the fashion industry. I know that the only way forward for us as a society is to buy and produce less. But I noticed as well that this kind of joyless, performative environmentalism had found its way into other aspects of my life. I don't, obviously, mean choices like reusing the bath water to water the garden, or using cloth rags instead of paper towels - in my view these are just sensible things that should be totally normal (and are for many people). I mean things like... not buying a drink if I'd forgotten my reusable bottle, and ending up with a pounding headache. I realise that in the long run we will all have to make changes and, yes, sacrifices if we want to actually survive the climate emergency, but in the meantime we still live in a consumer society, and me getting heatstroke saves nothing and helps no one.
Learning To Trust Myself
Also on the topic of style, this month I started seeking out and reading more blogs. I have been working on a book that grew largely out of this blog, so I wanted to look for ideas for new blog content so that I could keep posting without reproducing my entire book - it would be nice if there were some surprises (although there is some stuff I'd love to tell you!). Having devoted a good chunk of time to blogging previously, I was wary of falling back down the rabbit hole, but it was really exciting to see what's out there now and how the blogosphere has grown and changed.
Most of all, I was extremely excited to see women in their 30s, 40s and up to their 60s and beyond really embracing style - and I don't mean cookie cutter fashion, I mean womenwho areabsolutelydoing their own thing and looking phenomenal. I realised (again) that I've been trying so hard not to obsess over my appearance that I've essentially become invisible; I'm nervous of taking risks or drawing attention to myself, I feel guilty for spending time on my appearance, and - I'll admit it - there's a little voice that says "you're being selfish... You're a mum now...you've put on too much weight," and worst of all "you're too old." Well, clearly not.
I also found some old photos from yet another blog I used to have on the go, from a time when I felt absolutely the worst about the way I dressed - I remember feeling stressed and anxious all the time, doubting my ability to put an outfit together, spending literally entire days on Pinterest trying to find the secret keys to good style... And now I want to shake myself and scream with frustration, because it turns out that I looked great (IMO). This is exactly the kind of thing I would like to be wearing now. Except I gradually replaced all my funkier clothes with bland, anodyne stuff, a change which I can almost directly pinpoint to a time in my life which included a bad online experience and the end of my previous long-term relationship, because I was frightened I wouldn't be able to make my way alone in the world and meet new people if I was Openly Weird.
I will forever regret parting with this t-shirt instead of mending it. Still have the boots, though
This blue bob was epic. And extremely blue
I should have trusted my own opinions and ideas, as it turns out I had my own sense of style and aesthetics all along - I just let it get eroded by fearfulness. But it's never too late, and I can start from where I am with what I have, and just learn how to be me again.
