My New No-Buy Year

At the end of April this year I could feel myself spiralling back into old behaviours. I was checking Instagram dozens of times a day even though it reliably made me feel crappy, browsing Pinterest, hitting up Vinted again and again for that 'one last thing' I needed. My rewilding project for the year was going out of the window, and the Spud and I seemed to have started watching daytime telly, which historically I'd always avoided. 

At last I decided it was time to break the cycle before its grip on me could tighten any further. I was actually feeling nostalgic for my previous shopping bans. They had been challenging and difficult, but my life had felt fuller. I'd made more things, talked more to my friends, learned to cook, turned my journals into a memoir. 

I'd been so adamant that I wasn't going to ban myself from anything in 2022, but I could sense that the progress I'd worked hard to make was in danger of coming undone. Then I watched these two videos from Hannah Louise Poston, which really clinched it for me:

This video really hit hard for me. The way she describes "wanting to want", always looking for a new item to obsess over, using shopping as a kind of palliative faux self-care to paper over the cracks - that's me. And a lot of other people I know, actually. 

One thing I've learned from being open about my struggles with compulsive shopping is that most of us in this late-stage capitalist society are screwed up in one way or another about shopping. Older generations would probably consider my age group greedy or spoiled, which - to be blunt - we are, compared to the people who have to actually manufacture the stuff we buy. But we're also deeply conditioned to behave in this way by the society we live in, as Poston says in her video.

I've had some really interesting conversations with friends since starting my shopping ban, which have convinced me that the majority of us are completely screwed up about some combination of the following: money management, self-image, self-worth, compulsive buying, the gap between our values and behaviours (e.g. we know about sweatshops but can't give up the Primark habit), and many more issues swirling around the money/shopping vortex. 

I've spoken with friends who thought of shopping problems as a women's thing until they compulsively spent hundreds of pounds on kitchen equipment and then looked a little closer at their own habits. Friends who earn good money but have burned through it all before the next payday and had to rely on colleagues to bring in lunches for them. Friends who received a large payout and spent the lot without noticing because they are too edgy about money to ever look at their bank statements. Some who have multiple kitchen appliances stashed in their garages because the first three didn't quite match their colour scheme. Who describe themselves as broke and are always worried about the bills, but still make time for a weekly manicure and can never have enough cosmetics. 

I started my no-buy year thinking that my shopping was disastrous and everyone else was living within their means. I'm coming to understand that there are loads of people who really, really, don't have a handle on this shit, and in fact it's totally normalised and even encouraged by our culture. I'd been hearing myself for years making excuses for why I needed the most frivolous of items when I knew I couldn't afford them, and somehow I'd never noticed I was surrounded by other people doing the same. I know that some of those people read this blog, and I wish I could persuade them to go on this new shopping ban adventure with me, but I guess it's one of those things that you have to choose for yourself when you're ready. (But I'd love a ban buddy or even group, hit me up if you want to give it a go.)

I really love Poston's list of things to do that aren't shopping, and again this was a big factor in why I decided to give the no-shopping year another try - I was doing these things, and I was loving it. I was getting so much more value from what I already owned, I was feeling good about myself, I was learning new skills and having a really good time. I was being more creative than I have been in years. Then I started to slide back into the social-media-and-shopping life, and those activities started to gather dust once again.

I wanted to think harder this time about what rules I'm going to put in place, because as per the video, I know there are times when it will be harder for me to stick to my rules. Last time I gave up social media cold turkey, which I think made it easier for me to keep a clear head, but this time I probably can't do that - at least not until after my book launch - so I'll need to think really hard about when and how I use it, as well as what I do immediately afterwards. 

Holidays and days out are also huge weak points for me. I find it really hard not to think of trips primarily as shopping opportunities, so I need to get some guidelines in place for how I'll handle these - whether I'll allow some purchases, or go cold turkey. I also have a day out planned that is specifically a shopping trip with some girlfriends, but I know I'm already overdoing it with clothes, so I may choose to focus more on the beaches-and-cafes aspects of that trip, or make a list of items I could possibly buy (I have loads of jumpers but not many summer tops or dresses, for example). I can't decide how tough on myself to be this time around, so feel free to weigh in with your thoughts.

Meanwhile, I hope you find these videos as interesting and inspiring as I did! I'll let you know how things pan out this time around...