My No-Buy July: A Belated Write-Up

July, it seemed, was a good month for those of us trying to buy less stuff. Frugalwoods was running the Uber Frugal Month (I've signed up for this so many times that I've memorised the emails, yet I still don't invest, and I haven't yet trusted myself with a credit card. Maybe next year. Why do I feel like there's this whole arena of adulthood associated with these kinds of financial decisions that I somehow don't feel ready for yet?). I also discovered a YouTuber, Christina Mychas, who was running a No-Buy July support group by email, and also has a Facebook group, Low Buy Beauties.

In July, our annual trip to Pembrokeshire was so close that I could almost smell the sea, and we were also starting to get excited about our trip to Shetland in October. Dai booked the overnight ferry at the beginning of July, and I was starting to realise, with considerable discomfort, that a 'big' holiday (we originally booked it to fall between my 30th birthday and Dai's 40th, but had to push it back a year due to covid uncertainties) would be something we could do far more regularly if I stopped spending so much money on other things.

My finances weren't looking great following my trip to Brighton with Alice. I hadn't emptied my piggy bank, but as a carer I'm on a low income, and it takes a while for the coffers to refill. I wasn't intending to spend a lot on either holiday, but it did remind me that it was time to have a look at how I was doing with my budgets.

Well, it wasn't good. When I added up the columns of numbers in the back of my journal, I learned that, seven months into the year, I was already over the budgets I'd set myself for cosmetics, books, and clothes. Clothing was the worst category - I'd nearly spent twice my annual budget, which meant, terrifyingly, that in seven months I'd nearly spent the same amount I spent throughout the whole of 2021. Not. Good. At all.

It was time for a bit of triage. I was on the waiting list for a commission from a slow fashion artisan I'd been admiring online for some time, and I contacted her to say I couldn't afford the piece right now, and would it be all right for me to get in touch in a few more months and go back on the bottom of the waiting list then. She was amazingly nice about it, and actually said that when I get back in touch I won't have to wait again, which was so kind. I also had a tattoo appointment booked in early September for a new large design on my left arm, but I knew I couldn't justify another three-figure spend, so I contacted my tattooist and cancelled the appointment. I did not enjoy doing these things, but I also would not have enjoyed finishing up the year with no cash cushion left in my account. The modern wisdom is 'treat yo'self', but without limits my spending was spiralling out of my control. Better to wait until I could afford these things without risk of crippling myself financially.

I was also still plugging away with Flylady, and our small house was looking so much better. Partly because it was cleaner (!), but also because we didn't have so much stuff squeezed where it didn't really fit. But then, reading back through my journal, I was quite alarmed to discover that apparently I had also had a 'big declutter' back in February. By July, I couldn't see the difference or remember a single thing I had gotten rid of only a few months ago, which freaked me out a bit! I took a quick inventory of my wardrobe, and was interested to find that my 63 t-shirts (as inventoried in 2019) had been reduced to a much more storage-space-friendly 25, yet even when I wracked my brain I could only think of five or six I had given to friends or donated. Where did the other 30-odd come from, and where did they go?!

This experience really confirmed to me that I am still not quite the mindful shopper I had convinced myself I was. I could do with being a lot stricter on myself when it comes to spending, and I think I'm doing the right thing by trying to get the most out of the items that I have so I don't constantly feel like I have to be seeking something more. It's a bit worrisome that so many pieces are still kind of just passing through - I do shop mainly second-hand nowadays, and I get a lot given to me from friends' clearouts, but if I don't want to be decluttering eternally I need to be MUCH more ruthless about what I bring into the house.

I decided to follow Mint Notion's Shop Your Closet challenge throughout July. It would challenge my ingrained consumer mindset - I'd noticed that when I picture myself doing this or that in the future, I imagine a fantasy wardrobe for myself and start planning what to buy, rather than figuring out appropriate outfits from the abundance I have already!

Week One

An easy week, shopping-wise. No temptations, no slips, no mistakes. I noticed that my usage of Instagram and Pinterest fell dramatically throughout the course of the week, which made me wonder how much the 'inspiration' I'm seeking actually translates to 'the next thing to buy'. 

This was also the week I had the brainwave of rearranging my clothes instead of decluttering any further. My winter gear was put away in under bed storage, and I moved my socks and bras from a drawer in my wardrobe into a small crate that sits in the wardrobe itself. Then I had enough room to vanquish the last of those plastic crates that have been living scattered around our bedroom. It's a great feeling and the room feels and looks so much better.

(Actually there are still a couple of boxes on my side of the bedroom. Those are my 'maybe' boxes, where I'm keeping those last few pieces that I haven't decided whether or not to let go of. Traditional wisdom holds that you should seal your maybe boxes and put them away for a few months, after which time you can declutter them guilt-free, but after reminding myself that I'm an aspiring environmentalist, not an aspiring minimalist, first and foremost, I've left the boxes open so that I can mix my maybe items into my outfits. Some of those items will still have to go - they just don't fit and aren't comfortable. Others might have ended up in the boxes simply because I was desperate to get rid of something, anything, to edge closer to the mythical capsule wardrobe of my fantasy self, and they might deserve another chance.)

I watched a lot more YouTube than usual during this week - I found that it kept me feeling positive about the challenge to hear from others who were doing/are doing a no-buy - it reminded me that I'm doing this to have more money for other things; that I'm not making a sacrifice, just changing my priorities. (I've linked some of my favourite videos at the bottom of this post, as well as some articles that kept me fired up!)

Week Two

Now that things were tidy and manageable I found myself quite naturally focusing on things other than my wardrobe. I'd been enjoying the Shop Your Closet challenge as it has encouraged me to try new combinations and wear those items that didn't see the light of day as much, but I now found myself deviating from the suggested outfits as I had so many ideas for combinations I wanted to try. But after getting dressed in the mornings, I noticed that I wasn't really thinking at all about clothes.

Instead I was cooking more and making some of our household staples from scratch (armed with The Planet-Friendly Kitchen by Karen Edwards). It was too hot to go out or do anything very active, but I made some headway into my To Be Read pile. I made some cash selling a few of my unwanted things through Facebook Marketplace, and I started getting up early to beat the heat so that I could start again with my yoga practice - I have an annoying tendency to stick with it just long enough to notice my strength and flexibility increasing, then slack off long enough to stiffen up again. Much like I do with shopping bans, actually! But not this time, I hope.

What I do with my time when I'm not on a shopping ban baffles me. Surely I can't just be spending hours a day browsing? I thought I'd broken that habit. And yet I suddenly seemed to have a lot more opportunity to do the things I was always too busy for. Odd!

Week Three

I really wasn't sure if I wanted to admit to this on the internet, but I had a horrible moment where I found myself crying behind my sunglasses on a busy high street because I felt horrendously self-conscious and ugly in my summer clothes. In hindsight I think the book I'd been reading that weekend had been a bit triggering for those faint eating disordered thoughts that sometimes still crop up in the back of my brain, and I was feeling a bit vulnerable. I just couldn't think of how to help myself past these painful feelings without either shopping or dieting, but I knew that neither would be helpful, especially not as a knee-jerk response.

I did eventually decide that I probably needed a bit of indulgence and self-care time, a morning routine that wasn't a quick wash-and-go, maybe even a bit of lipstick and a pair of high heels. I've mentioned before that I keep trying to do without 'frivolous style and beauty stuff' in the name of, I dunno, dedicating myself to being a more serious eco warrior (or something like that), and it has helped to see that my favourite sustainability influencers clearly love clothes and make-up and generally looking nice. This overload of crappy feelings really brought home to me that I actually need to carve out that time in my morning routine to let myself feel good about myself. 

I'm wary of coming to depend on make-up to feel acceptable like I did when I was younger, so I'm going to try not to overdo it but instead to find a balance. 

Week Four

Speaking of balance, I know that I've already spent too much in my 'problem' categories this year, so going forward I really don't want to spend too much more in 2022. But this week I started to have some some wobbles about what my next steps are going to be. Realistically, I don't know if a year without shopping is ever going to be a thing for me, and sometimes I wonder if that's even a sensible thing to aim for - this blog post about choosing low-buy over no-buy came into my orbit this week, and the writer makes a good case. 

Although I feel like 'giving myself a gift' every week might be a bit excessive and would definitely push those big holidays further out of reach, I can certainly see that, say, a monthly treat like a new face mask or a book or whatever could actually be really uplifting. But when I tried a low-buy year before, it went horribly wrong! Maybe now that I'm not shopping online so much, I could do it? Being able to still shop somewhat would also mean I could do some thrifting, which I have been keen to do more since I started watching Gittemary's channel.

I have actually started planning another trip with Alice for a few months' time - we're going to take the train to London in January or February, and we're planning to visit the flagship Waterstones bookstore in Piccadilly and browse the shops in Soho, as well as a bit of sightseeing. There's approximately a 0% chance that I will come home empty-handed after noodling around Beyond Retro, and I'm trying to channel my inner Gittemary and not feel guilty as long as the shopping is sustainable and doesn't bust my budget. The thing is that I still kind of want to be this hardline frugal mindful simplicity guru who doesn't care about style, doesn't go nuts for new zero waste and vegan skin care products, doesn't adore clothes, doesn't enjoy shopping as an activity, doesn't like going to the spa - but I'm not that person and I do love all of those things. I feel like it undermines my anticonsumerist Druid credibility, but I can't change myself - I have tried!

I can't decide if my end goal is to quit shopping altogether (except replacement items and the things I need to live!) or just to give it less overall room in my life, an occasional enjoyable activity rather than a complete obsession. People who've done a no-buy year tend to rave about it as life-changing, and I kind of want some of that! But I also want to not always be punishing myself...

This post is getting super long, but at the very tail end of July I went with Dai and the Spud to Valhalla Viking Festival, which I'll talk a bit more about in another post for the sake of brevity. But suffice to say I completed my no-buy successfully despite delicious temptations abounding. It was helpful to remind myself that there will always be something else to want, and I won't actually miss or regret the items I don't buy.

Inspiration:

Quit Fast Fashion in Your Twenties (applicable for any age, and funny as well as lots of smart advice on how to generally shop better!)

I stopped buying clothes and found my personal style

Zero Waste Without Minimalism? 

Un-Fashioning the Future

How I Overcame My Shopping Addiction

The Dark Side of Decluttering

I swing back and forth on the subject of decluttering like a pendulum. This is another area where I've had to accept that my opinions and behaviour might differ from the prevailing tides amongst society in general, and also my friends.

Firstly let me say that I can understand why we declutter. It is certainly easier to maintain and manage a household that is not so filled with miscellaneous stuff. I live with two people who are in general less bothered by mess than I am (one of them is three, and doesn't actually realise that toys all over the floor constitute 'a mess' to other people) - Dai can sit and relax in an untidy room, which I find very difficult nowadays. I'm not a very tidy person, and I don't want to live in a show home, but sometimes things do get embarrassingly out of hand.

The other positive aspect of decluttering is of course mental - when you've had stuff piled up on your surfaces and in your cupboards (and That One Room that you're always going to get around to sorting), it's a huge relief, and greatly satisfying, to let it all go.

However, where I personally get stuck is that I see getting rid of stuff consistently described as positive, always positive. But actually, I don't think that constantly shedding possessions is a positive thing at all. It's a waste. Not of your money - those costs are sunk - but of the materials and energy that went into your stuff (our stuff). Since reading The Story of Stuff, I've really become aware that everything has been made somewhere, using somebody's resources, and it all piles up somewhere else when we, the privileged, decide that owning it has become a burden. The burden doesn't go away. We just push it off onto someone else's shoulders.

I'm not saying you should keep every single thing you've ever bought or been given. But I think we could take far more responsibility when we do get rid of stuff, and be more thoughtful in how we do so, rather than the standard procedure of dump-and-run at the charity shop or tip. The amount of fly-tipping of household goods that occurred during lockdown shows how burdened we feel by our vast array of possessions, but also how little we care for them, for the environment, or for each other. 

I've been following a lot of menders and makers on Instagram, and it's really got me looking at everything as a resource - one worn-out pair of jeans can be used to patch the next pair. I'm really excited about visible mending, it's something I want to get much more into. (I've also been looking at companies who make made-to-measure clothing out of recycled textiles, and giving serious thought to having my childhood character bedsheets lined and made into a crop top and pencil skirt set.) 

My other bugbear about decluttering is that not many people seem to talk about the flip side - buying less. Instead there are loads of people who have an annual 'big clearout', and then seem to immediately set about refilling their houses and closets again. Even if they actually intended to try minimalism. Obviously big business is loving this, but it's not doing anyone else any favours. I do eventually want to own much less stuff, but I've kind of resigned myself to getting there very slowly, when the things I use and cherish eventually wear completely out or break beyond repair. To my mind, buying less is a more important choice - for peace of mind, for sustainability, for putting a middle finger up to corporate capitalism - than finally getting around to clearing out your spare room.

Of course, I have to admit here that I'm biased, because I am very bad at decluttering. Not the actual getting rid of stuff, I'm pretty good at that. Mainly I'm terrible at decluttering because of regret. This year I have asked a friend to post back to me a shirt that I gave her (yes, I felt like a dickhead), and bought a t-shirt on eBay identical to another I'd cleared out. I'm also giving serious thought to buying some of my own clothes back from Thrift+. Which is deeply tragic. I'm pretty sure at this point that jumping aboard the decluttering train is not going to be for me. I get on much better when I accept that my clothes are my clothes, and try to wring every last drop of use and enjoyment from them, than always having half an eye on what I can next discard and replace with something else. Not treating everything as replaceable.

Some of my favourite menders:

@gatherwhatspills

@logoremoval

@mindful_mending

@visiblemend

@wrenbirdmends

@katrinarodabaugh 

Lessons, Thoughts and Inspiration From My 30-Day Reset

Zero Waste Style

Early on in my thirty-day shopping ban which I completed from July-August, YouTube recommended me a video about a woman called Corinne Loperfido, and I found her lifestyle and ideas absolutely fascinating - here's the video for you. 

Clutter and Emotional Labour

I found that I was still thinking a lot about decluttering, which probably had a lot to do with moving to a smaller house. But I couldn't really find a lot to clear out, which I suppose is both good and bad - we like and use the things we have, but we have so much that it feels like everything is just crammed into the house. We have been trying to part with a lot of the Spud's baby stuff, but are finding that we can't give it away, much less sell it. Not sure if the market is saturated, or if people simply don't want second-hand baby things at the moment. In the meantime, I've become very aware of the amount of emotional labour I'm doing around household maintenance, cleaning and tidying. 

In her book Sustainable Minimalism, Stephanie Seferian observes, "Your "mental load", or emotional labor, describes the total sum of responsibilities required for you to manage your household. Women tend to experience heavier mental loads than men, as the never-ending domestic juggling act of organizing, thinking, planning and keeping a home afloat continues to be considered a woman's job." I see this a lot - many of my friends have partners who want to be helpful yet somehow 'can't see mess' (hello, social conditioning!), and certain of my in-laws, jokingly but repeatedly, refuse to defer to Dai about topics from wedding planning to holiday prep and family birthdays, insisting that 'I am in charge' of anything organisational.

Unfortunately for them, I am usually trying to hold on to so much information already - to-do lists, menus, shopping lists, appointments, which food is going off in the fridge, when are we having guests and where are the sheets for the sofa bed, playdates, upcoming celebrations, birthday lists, expiry dates for vouchers, and more - that I'm getting pretty scatty (yes, I do write these things down! But I still have to actually remember and execute the right tasks at the right time, which requires brainal resources (that's definitely a real word)) and therefore I'm extremely firm about which jobs I have delegated to Dai, and will not be budged. This month, without Etsy to distract me, I couldn't help but notice that the household chaos - and my inability to do much about it singlehandedly - was driving me up the wall, and I found myself in tearful fury over a crisp packet that had not managed to migrate to the bin under its own steam.

My urge to declutter (or go live la vida Loperfido in a van) probably had more to do with this sense of overwhelm than anything else. There is in fact an entire book on the subject of women's emotional labour, Fed Up by Gemma Hartley, but to be honest I'm frightened to read it. Even reading the Kindle sample made me cringe. (Dai, I should add, is generally very thoughtful and decent to live with, and happily does his share of the housework, but works very long hours, which is why two months after moving house we were still living almost entirely out of boxes.)

My vague hope is that, whilst I'll probably never be a minimalist, if I can at least slow the influx of new things into our house, as things wear out and/or are outgrown and given away, we will eventually reach some kind of equilibrium. Or at least will avoid being buried under a tower of books, clothes and toys.

Environmentalism, Joy and Style

The other thing that kept coming up for me during this month was about clothing and style, which of course related back to why I had decided to try to quit shopping in the first place, in 2019. I realised that, although my spending on clothing had been fairly high since I stopped this year's attempted low-buy (although still low by my previous standards - maybe three items of clothing a month, predominantly second-hand from eBay, but also from small businesses and indie designers in physical shops and on Etsy), I'd been making much better choices and was really loving what I had. I still wouldn't be able to put a label on my style, but I had a much better idea of what I would wear - and better yet, what I enjoyed wearing, what I would be excited to put on in the morning.

Corinne Loperfido's video reminded me that it's possible to care deeply about the environment and still have personal style. I'm not sure why I tend to fall on the side of sackcloth and ashes, but this habit I fall into of wearing baggy, stained old clothing in the name of sustainability is frankly a bit depressing. Throughout the month, happily, I learned to shop my wardrobe and put together outfits that I enjoyed wearing, without constantly craving an influx of the new. And, thankfully, without falling once again into the hair-shirt-frump trap.

Don't get me wrong - eco anxiety is a logical, sane reaction to the state we're in, and conscious consumerism isn't a magic bullet for the ills of the fashion industry. I know that the only way forward for us as a society is to buy and produce less. But I noticed as well that this kind of joyless, performative environmentalism had found its way into other aspects of my life. I don't, obviously, mean choices like reusing the bath water to water the garden, or using cloth rags instead of paper towels - in my view these are just sensible things that should be totally normal (and are for many people). I mean things like... not buying a drink if I'd forgotten my reusable bottle, and ending up with a pounding headache. I realise that in the long run we will all have to make changes and, yes, sacrifices if we want to actually survive the climate emergency, but in the meantime we still live in a consumer society, and me getting heatstroke saves nothing and helps no one. 

Learning To Trust Myself

Also on the topic of style, this month I started seeking out and reading more blogs. I have been working on a book that grew largely out of this blog, so I wanted to look for ideas for new blog content so that I could keep posting without reproducing my entire book - it would be nice if there were some surprises (although there is some stuff I'd love to tell you!). Having devoted a good chunk of time to blogging previously, I was wary of falling back down the rabbit hole, but it was really exciting to see what's out there now and how the blogosphere has grown and changed.

Most of all, I was extremely excited to see women in their 30s, 40s and up to their 60s and beyond really embracing style - and I don't mean cookie cutter fashion, I mean women who are absolutely doing their own thing and looking phenomenal. I realised (again) that I've been trying so hard not to obsess over my appearance that I've essentially become invisible; I'm nervous of taking risks or drawing attention to myself, I feel guilty for spending time on my appearance, and - I'll admit it - there's a little voice that says "you're being selfish... You're a mum now...you've put on too much weight," and worst of all "you're too old." Well, clearly not.

I also found some old photos from yet another blog I used to have on the go, from a time when I felt absolutely the worst about the way I dressed - I remember feeling stressed and anxious all the time, doubting my ability to put an outfit together, spending literally entire days on Pinterest trying to find the secret keys to good style... And now I want to shake myself and scream with frustration, because it turns out that I looked great (IMO). This is exactly the kind of thing I would like to be wearing now. Except I gradually replaced all my funkier clothes with bland, anodyne stuff, a change which I can almost directly pinpoint to a time in my life which included a bad online experience and the end of my previous long-term relationship, because I was frightened I wouldn't be able to make my way alone in the world and meet new people if I was Openly Weird.

I will forever regret parting with this t-shirt instead of mending it. Still have the boots, though

This blue bob was epic. And extremely blue

I should have trusted my own opinions and ideas, as it turns out I had my own sense of style and aesthetics all along - I just let it get eroded by fearfulness. But it's never too late, and I can start from where I am with what I have, and just learn how to be me again.

How To Tell If the Universe Hates Your Minimalist Wardrobe

May 2020 marked the end of my first attempted shopping ban. Frankly I was surprised I'd remained interested and motivated for a whole year - including keeping notes in my journal every day! 

The funny thing is, I'm not sure that at this point I was any more secure in terms of 'personal style' than I had been at the beginning. But I was happier, calmer, gradually becoming more creative, and much better with money. I still had quite some way to go, granted, but I spent some time just feeling proud of myself and how far I'd come. I'd learned not only to live within my means but to enjoy it and to thrive.

At the beginning of May, I was fed up with my endless routine of thinking (and feeling bad) about my clothes - keep, go, mend, donate, bag up, unbag, test, try, restyle, repeat til fade. It was all congealing into a major mound of annoyance and decision fatigue and I wanted a break from dealing with it for a while. So I packed away the vast majority of my wardrobe - around 200 items at the time - and embarked on Project 333, wherein you wear only 33 items for 3 months.

Yet on day one of my 33-item wardrobe experiment, the Spud climbed into my lap and joggled my arm at an inopportune moment, spilling coffee down the front of my hoodie. On day two, I got my first period in eighteen months, which turned several of my potential bottom-half garments into uncomfortable prospects. 

On day three, my comparison fever reared its ugly head for the first time in months after encountering a well-dressed older woman with quirky, colourful style. I ended up on Pinterest, that hellhole, spent ages on it, then got bored and cross and remembered why I'm great the way I am. 

On day four, I was about convinced that the universe was trying to tell me something when a bird shat on my cardigan. 

I gave up and unpacked the rest of my wardrobe. You can't argue with a message like that.

My comparison stumbling block had got me thinking. I'd been feeling a bit worried because I didn't seem to know exactly what I like any more. My tastes had shifted without my noticing somewhere along the line, perhaps as part of getting older. But I was hoping that as I go along, curating - to use one of the media buzzwords of the moment - and carefully accumulating the right things and discarding the excess, it will all eventually come together. It doesn't matter if I can't make sense of it all right now - as long as I stay open, authentic and notice my honest feelings about stuff (check out that band regardless of whether you historically listen to that genre, read that book if it excites you even if it's not 'relevant', don't watch the movie that you're really not interested in even though everyone else is raving about it, if you never ever wear those shoes don't keep them), I'll get there. It's not as though I have to sum it all up and put a label on it (or, heaven forbid, a hashtag). 

I just hate uncertainty and change. I want everything about me to be static, finished and complete. But that's not the way it works. We grow and learn, change our perspectives and opinions, open up to new possibilities. I need to stop trying to BE something, accept who I am and let it ebb and flow organically - instead of trying to force it into a shape so I can define it.

It was as though I couldn't stop thinking about THINGS in one form or another - how many, how few, how do they define me, what should I own, what should I own next, tomorrow, next week, next year?

I came across a couple of quotes from Kyle Chaka's book The Longing For Less that held resonance for me: "One act of will is to erase everything that's already around you, washing it clean and starting again so that the only things left are those you choose, which is the standard practice of minimalism. This is a simple way to build a sense of self. You are what you include... But favouring control leaves no room for surprises. A more difficult, perhaps more deeply satisfying method is to embrace contingency and randomness, accepting that life is a compromise between what exists and what you want, and beauty is found not by imposition but through an absence of control."

 And, "Minimalism is thus a kind of last resort. When we can't control our material security or life path, the only possibility left is to lower our expectations to the point where they're easier to achieve." 

Over the next year, I decided that I wanted to knuckle down with staying off the internet - or at least, those bits of it that seem to muddle my sense of self and diminish my imagination - and tackle those lingering shopping behaviours, such as browsing for things to buy 'in future'. I don't need to know right now what exact jeans I will buy when my current ones wear out!

In the end, I quit Project 333 because I wanted to make use of what I have, not just jettison stuff to meet an arbitrary goal of minimalism (you don't actually get rid of the rest of your stuff to do 333, but I was looking for things I could cast off). I agree with the principle of simplicity, but I don't think that the way to get there is to focus harder on my stuff.

In May, I also spent a bit of time looking at the Humans of New York website. It reminds me that what I'm wearing is the least interesting thing about me, and provides a good antidote to comparison thinking. Everyone's story is unique, each one worthwhile.

Why I'm Grateful For My Clutter

A Sudden Desire For Less

The start of the first UK lockdown affected me very strangely. In the house all day with a lively toddler - except for our daily walk around the nature reserve, which I think kept us both sane - I suddenly felt sick of all the stuff we had around us. I started reading blogs and books about minimalism. I scrutinised everything in our home with an eagle eye. This throw may have been perfectly acceptable and useful as a lap blanket, but did it really bring me joy? Did it? DID IT?!

Every day Dai came home from work to find that more of our belongings had migrated to the cupboard under the stairs. I quoted Courtney Carver constantly and thought of Marie Kondo like a friend (Spark Joy is a lovely book). But, a few days later, I'd get weepy and emotional and put everything back. Then, waking up in the morning, I'd find my books and ornaments suddenly intolerable, and the whole thing would start again. I had to run out of the house in my sock feet early one day to retrieve some irreplaceable sentimental items from the recycling before the bin men arrived. This declutter/reclutter cycle, with its accompanying emotional highs and lows, went on for more than a month. 

I realised that there must be something about minimalism that kept me coming back, even when one failed declutter after another seemed to be saying that this lifestyle wasn't for me. It was true that the spartan aesthetic so often associated with minimalism didn't capture my imagination. Besides, we'd experienced that form of sparse, modern, neutral style in our council estate house for the first few weeks after we moved in, and the effect was grim. Like living in a beige shoebox. If we'd had a mountain or beach vista outside our windows it might have worked, but a car park and bus stop view really added nothing to the ambience of the place. I had been glad to put up art on the walls, buy some cheery yellow sofa cushions and wall stickers just to brighten the place up. We'd decided against painting the walls, except the Spud's nursery, which was vibrant turquoise, as after the wedding we were planning to look for somewhere else to live. In the meantime, the extraneous ornaments, photographs and other "clutter" had made the place a bit more cosy. 

A Different Tack

After bagging up my CDs, childhood toys, Tarot cards, excess clothing and art supplies - and then putting them back again - for what I hoped would be the final time, I realised that a different approach was needed. I had no problem parting with DVDs we hadn't enjoyed or passing on clothes that didn't fit any more, but my awareness of the environmental crisis that our excess consumption was creating meant I really didn't like being wasteful. If I could use something, I wanted to use it. 

I was also forced to admit that I didn't want to get rid of sentimental items. I had pared down my photos and let go of those things I no longer felt any attachment to, but just as I didn't want bare walls and a Spartan home, I also didn't want to get rid of all my childhood toys or gifts from loved ones. When I realised this, I unboxed my oldest toys and arranged them on top of my wardrobe where I could see them and enjoy them. These were not "clutter", these were things I treasured, and trying to force myself to get rid of them was only causing me stress and upset.

I had to trust myself to recognise what really was extraneous. And I didn't want to just swamp the charity shops with my castoffs, either. I began approaching my unwanted items with a "rehoming" mindset - would a friend like this book? Would my mum wear this jumper? Could I sell this doll on eBay (and get some extra money into the bargain)? Yes, it took longer, but I felt that taking this time and effort was a step in the direction of taking responsibility for my consumer excess. It was instilling the lesson of caring for my belongings - of not participating in a throwaway culture - in a way that a big declutter and a trip to the Salvation Army never had. 

So why did I keep coming back to the concept of minimalism? Clearly I was never going to own less than 100 items (or whatever), and I was no longer invested in decluttering in favour of using, wearing out or rehoming. 

Marie Kondo suggests that we start by forming a vision of the kind of life we want. Well, I had tried and tried, and frankly had no idea. Pinterest boards only made me more confused. Apparently I liked most things - a cluttered bookshelf here, a folksy narrow boat there, a country cottage decked in florals, a sleek Copenhagen apartment. Once again, I had to look beyond the stuff. What was the appeal of these images? They told me I valued a pleasant home, simple joys, a sense of freedom, creativity and self-expression.

That was a start. I could see then that I kept coming back to those minimalist bloggers and writers because their work provoked a sense of expansiveness, of prioritising something more than things.

Then I knew what my next step was. My shopping ban was still the most important part of my plan - a pause in the influx of new things, a breathing space. Next, I too had to start prioritising something other than things. Decluttering had seemed like the answer, but it was still a focus on STUFF. 

I knew that writing regularly, a habit I had long neglected, could begin to fulfil the need for creativity and expression. But what about that freedom and expansiveness? How could I get some of that without buying things OR throwing them away? I thought about the minimalist books and blogs I had read, and I decided that next I would focus on my health. I hadn't really exercised in years. Perhaps a regular yoga practise could bring a feeling of expansiveness to my physical body? I started rolling out my mat on the patio in the mornings, although my son did like to drive his lorries underneath me or sit on my head. And perhaps walking in nature, or learning a new craft, or finally picking up my guitar again, would give me freedom? 

It's still a work in progress, but I've stopped wanting to get rid of everything my eyes rest on! I taught myself to spin yarn (I had a drop spindle and some wool roving kicking around that I bought on impulse at a Christmas market), and to cook and darn. I grew my first crop of vegetables in our garden (radicchio and Swiss chard). Between keeping my hands and mind busy, and actually using the things I had been keeping hidden away in the cupboards, I soothed my agitated lockdown brain and was able to create instead of consume. 

I'm hoping that as things wear out, are used up, or otherwise cease to be useful and are passed on, I will gradually reach a balance point, a place of "enoughness". But for now I'm happy with my clutter, and grateful for the abundance that I have.

Community vs. Consumption

Day 100 of the 2019 shopping ban - or what would have been - came and went. I consoled myself with the thought that I would have spent an awful lot more over the last three months had I not been putting my heart and soul into my challenge. It had been a shock to me how quickly I fell back into 24/7 browsing, shopping, and thinking about shopping. And I was astonished by how crap it made me feel - I was desperate to stop again. I didn't care if my clothes were unstylish, I would wear bin bags if that was what it took to leap back off the dizzying whirl of the consumer carousel. 

I stopped the clear out. It was making me worried and uncomfortable, wishing I'd left well enough alone. I was concerned about the time, money and effort it would take to replace what I was bagging up. I felt I was going too far in my need to reach a clean slate. And once again I was trying to create an image around myself instead of keeping in mind my true likes and dislikes, and my real life.

Three months of hard work, trashed in a few days! There had to be better ways of spending my time.

Shopped Out

Once I had some breathing space, it was time to tackle the new set of problems I had now made for myself, a matched pair. One: I had once again devastated my finances, and there was only one last lump sum of holiday pay on the horizon, at the end of the month. I was going to have to figure out how to stretch that money as far as it could possibly go.

Two: I had devastated my wardrobe. In the ruthlessness of my clearout, I had left myself next to nothing for daily life. It was all very well and good that these two party dresses and this winter blouse sparked joy, but what was I going to wear now?!

The second problem, after all that frenzied buying and discarding, turned out to be the easiest to fix. I set myself a £20 budget to hit the charity shops and replenish my naked closet. 

After the intensity and guilt of the previous fortnight, I was - finally - shopped out. I couldn't summon up the energy to browse every rail and compare every item to try to curate the perfect selection of items that "felt like me". I went to British Heart Foundation. I picked up every item in my approximate size from the £2 or less rail. I took them into the changing room, and I bought everything that fitted that I didn't hate. I repeated these actions the following week. 

It was far from being the perfect wardrobe, mismatched and full of oddities, but I was resolved, now, to stop giving the whole matter such goddamn importance. I was sick of repeating the same cycle and learning nothing. The whole experience of shopping online - with such queasy passion, such grasping desperation! - had reminded me of why I'd wanted to get off this ride in the first place. I'd felt totally out of control, and that frightened me. Much to my surprise, I hadn't enjoyed shopping at all.

The Generosity of Friends

For a short time I muddled through, doing an awful lot of laundry as my new "minimalist" wardrobe endured the daily deluge of baby food, milk, puke, and other things the bevy of well-dressed online influencers smiling benignly at their ethically produced ceramic mugs apparently weren't dealing with.

Then one day I was having a cuppa with a good friend, Bel, when I mentioned I was low on clothing options. Bel winced, laughed and said, "Well, I've just had a clearout. Let me bring you a bag of stuff over and see if there's anything you want."  I was delighted - even more so when she returned with an enormous shopping bag of lovely things. It wasn't all to my taste, but it cheered me up immensely to have some new outfit options - and for free!

Word soon spread amongst my social circle that the lunatic on a self-imposed shopping ban had compounded her personal torture by throwing out half her clothes. My mum, bless her, dug out from the depths of her cupboard a bag of things she'd been meaning to take to a charity shop, and kindly returned to me a warm coat I'd given her the previous winter because I thought it was unstylish. The designer replacement I'd bought did nothing to keep out the wind - not an issue in June, but a nightmare in January. When you can't solve your problems with spending, it's best to be prepared.

One friend, Alice, turned up with a bag of clothes and an expression of pity. I'm not sure if she thought I was a charity case or just a bit of an idiot. Bridesmaid Topaz turned up with an astonishing six binbags (SIX) for me to take my pick from. "I'm not a shopaholic," she explained. "This is what I left behind at my mum's house when I moved out. She's such a hoarder, she didn't want me to part with any of it. I've been working on her for ages! I haven't even seen some of this stuff in years. Do what you like with it."  

I was left with a bulging wardrobe (again), a sense of gratitude and great relief, and a new insight into the content of my friends ' closets. It seemed I wasn't the only one with a tendency to accumulate an untenable amount of stuff. One close friend had had an entire second bedroom devoted to rails of clothing, but had to scale back when her partner moved in. She is always beautifully dressed, but had dipped into her overdraft in order to fund her shopping habit. 

The ladies didn't want any of the excess clothing back, so as well as a full wardrobe I now had a full cupboard under the stairs. This time, rather than stress and overwhelm, my full wardrobe gave me only joy and a sense of abundance. I realised that the thousands of options online had only given me a sense of panic, of needing to keep up, of not-enough-ness. I had actually stopped browsing charity shops, prior to the ban, because I had come to feel that to make the exact right clothing choices and stop buying things I didn't wear, I needed the option to filter by size, brand or colour. I was overwhelmed by choices. Want jeans? Dark wash, acid wash, stone wash, sandblast, boyfriend, slim boyfriend, girlfriend, mom jean, skinny jean, super skinny, high waist, low rise, ripped, raw, ankle grazing, bootcut, flared, skate jean, balloon jean, cocoon, embroidered, slim fit, cigarette, stretch, jegging, bleached, cargo, frayed, button front, straight leg, cropped, distressed, crop flare, cuffed hem, pleated, pom-pom trim, patched, plastic knee windows... A smorgasbord of choices. (I did not make any of these up!)

And yet, I still couldn't seem to find exactly what I wanted - trend-driven fashion brands produce en masse, and their target market apparently wasn't a twenty-seven year old new mum with a round belly and boobs that require scaffolding. In fact, many brands and high street stores seemed to be aiming their wares at a target market of petite teenagers who don't need underwear or feel the cold.

Conversely, these new clothes of mine had been chosen from a very limited selection - they were not "perfect", or curated, or selected via a Pinterest infographic. But they brought colour, and variety, and I felt happy to have them. I also felt silly for not having thought of asking my friends and family for help sooner. Was I so locked into the consumer mindset that I had forgotten about community?

The Dark Side of "Retail Therapy"

I had also now seen first hand the sheer volume of clothes already at large in the world. Women and their overstuffed wardrobes are the butt of many a movie joke (Confessions of a Shopaholic, anyone?), but seeing the stress, financial pressure and even debt caused by overshopping, I wasn't laughing. 

Retail therapy is promoted to women as the cure for whatever ails us. I have bought new clothes to cheer up, to wind down, to reinvent myself, to affirm myself, to celebrate an achievement. It had become the norm for me to buy a new outfit for any given night out. When planning my wedding, I put "new dress for hen party" on my to do list without even thinking about it. It literally did not occur to me to wear something I already had. And I doubt that I'm alone in this. In fact, Metro reported in 2017 that one in six young people won't re-wear clothes they've been photographed in on social media; a survey of 2000 women cited by the Daily Mail found that an item of clothing is worn, on average, just seven times. During my ban, Dai overheard a Primark shop assistant telling her colleague that she replaces her jeans every six months, as she feels after that they are "worn out". 

With a culture that places so much emphasis on our appearance on the one hand, and treats clothing as a disposable commodity on the other, it was no major surprise that all my friends' wardrobes were bursting at the seams. 

Having worked in a charity shop, I had seen first hand a small portion of the millions of garments that are donated each year - many unworn. The shop I worked in received such a high volume of donations that we occasionally had to turn goods away, because we simply didn't have the physical space to take in any more! Yet despite the best efforts of staff and volunteers, charity shops in the UK only sell around 10% of the clothing they are given. The rest - damaged or soiled items, but also unsold items in good condition - is sold to "rag traders", who generally ship it to third world countries. The second hand clothing industry is worth billions of pounds, but it is also saturated. Second hand western clothing is no longer a hot commodity; there is just too much of it. 

Our cast-offs are known in markets in Ghana as 'Dead White Man's Clothes', as Liz Ricketts reports on the Fashion Revolution blog, "When secondhand clothing started flooding into Ghana in the 1960s people assumed that the cheap imports had been the property of deceased foreigners, hence the name. The truth – that the clothing was simply excess that living consumers in the USA and Europe no longer wanted – was less than obvious." Kantamanto Market in Ghana is the largest second-hand clothing market in West Africa; 15 million items are unloaded there each week, and yet Liz Ricketts discovered that 40% of each clothing bale sent to Kantamanto becomes waste in landfill. Haiti is so flooded by second hand clothing imports that the local textile industry has suffered and many tailors have gone out of business. We are producing, buying, and disposing of so much excess clothing that even the developing world cannot make use of it. 

Off the Wagon

Reviewing my holiday photos from the Isle of Wight, I noticed that my bikini was not providing me quite as much coverage up top as I needed - one thing on the beach, another thing entirely in the family pool at the leisure centre. So I allowed myself a ban waiver to purchase a swimsuit, with the proviso that it be ethically sourced (The True Cost still vivid in my mind's eye). 

I ordered a lovely pink and purple paisley swimsuit from vintage store Beyond Retro, and when it arrived I could not have been more happy with it. I think I appreciated it more because I bought it to fulfil a legitimate need, and because it was second-hand I didn't need to go through the exhausting, irritating faff of browsing and comparing 9,000 options. And although it was second-hand, I somehow felt it was more "me" than a generic piece from Primark or H&M. 

If only that had been my only ban break for August '19. 

Splurging

In hindsight, it's hard to pinpoint a single trigger. I remember that we went on our annual pilgrimage to beautiful Pembrokeshire, and the deep dismay I felt discovering that our cottage, once a place of retreat and renewal, now boasted Wi-Fi. I felt unable to ignore it, despite encouragement to do so from Dai and his dad, and found myself furtively checking emails before bed and scrolling through Pinterest in the bathroom. I was no longer present. I was checking out.

On our day trips to local beauty spots and seaside villages, my tendency towards comparison went into overdrive. I watched other women constantly, my chest aching with jealousy. I hated my clothes again. I felt old, frumpy, fat. I started sneaking off to the loo and browsing ASOS, Office, H&M, looking for the next fix, the "perfect" item that would pull together my magpie wardrobe. Deep down I knew that the only thing that needed pulling together was me. My compulsion to shop, my fixation on my appearance as all-important, soured my mood and cast a pall over time in an idyllic place with my son and fiance.

Returning home, I couldn't shake off those feelings. One afternoon, watching a makeover show on Netflix, I found myself almost in tears as the stylist encouraged her victims to express themselves creatively with their clothing, an outlet that no longer seemed to serve me.

One o'clock the following morning I started shopping. It began with an £8 dress in the Beyond Retro sale. 

Then an £18 Glossier lipstick. 

Then four pairs of jeans from Topshop.

And just like that, I was off the wagon. 

The next two weeks passed in a sickly blur. 

A package from Zara. A package from H&M.

Guilt, frustration, confusion, anger, disappointment. More guilt.

A package from Pull & Bear. A package from ASOS.

Pinterest, fashion blogs, perfect women, perfect lives.

Nights spent scrolling, scrolling, scrolling, scrolling. Trying to picture that item, this item, on me, in my life. Squelching concerns about waste, about ethics - I can't explain why it felt so urgent, so desperate, why I felt clothes had the power to fix whatever it was I felt I was sorely lacking. Trying to decode the bizarre photography on the Zara website (SERIOUSLY! I hate to ruin my own pathos here, but look at the bollocks they are trying to sell clothes with! You will die laughing). Days spent taking too-small jeans and too-bright dresses and camel toe jumpsuits back to the post office. I could feel myself becoming more irritable by the day, distracted, distressed by this apparent inability to dress myself.

Worse, I decided I needed to jettison some of these clothes I supposedly hated so much, and perhaps - hopefully - some of these stifling emotions along with them. Before I knew it my wardrobe was rattling with empty hangers. I had achieved the minimalist dream, the capsule wardrobe.

Sparking Joy

Despite three house moves over the course of the previous year, and what I thought was a fairly comprehensive clearout each time, I still had a pretty enormous wardrobe. I'd even applied the full Marie Kondo treatment, piling up all the items from each category and sorting through them all (it took me over a fortnight to clear the book pile). But because I had still been continually, mindlessly shopping, I could still barely move for clothes. 

After reading Cait Flanders's blog (many previous posts now deleted) and learning about her super-minimalist 28-item wardrobe, a desire for a Pinterest-friendly, effortlessly curated closet kicked into high gear, and I resolved to clear everything out of my wardrobe that was only so-so, and keep only the things I really loved. I read Anuschka Rees's blog top to bottom, put things into bags and towed them straight down to the Salvation Army clothing bank. Its metal jaws closed with a creak and a bang on a bizarre variety of things: an alarming amount of expensive shoes that hurt my feet, a T-shirt from a metal gig in Birmingham I spent the next eighteen months wishing I had back, miniskirts from Topshop that looked fine at 25 but suddenly mildly embarrassing at 27, bras that stood no chance of ever fitting again post-baby, approximately a thousand geeky slogan t-shirts that I abruptly deemed unflattering.

I expected the result to be an airy sense of weightlessness, an ease of getting dressed, a feeling of smug satisfaction. Instead I felt bored. My wardrobe may have been streamlined, all my choices now flattering, but I missed the sense of possibility. This probably sounds a bit nuts, but I missed the opportunity to be less-than-tasteful. For me, I discovered, getting dressed was about more than looking pretty. Some days, I loved a worn, oversized t-shirt and old jeans. I didn't always WANT to be stylish - or flattering. I missed a little chaos. My closet felt tired and colourless, and with a sinking heart, I realised that - once again - I had simply been wasteful. I wasn't Cait Flanders - when would I learn that I couldn't become myself by emulating other people?

My clearout did at least prove to me that, in shopping my way to a new persona via Pinterest, I had been buying the wrong things. Most of what I donated was two-a-penny; meaningless; pieces bought to fill a generic "this is what your wardrobe is missing" list - tailored black trousers, a classic beige trench coat in garbadine (never polyester; heaven forbid). But those things weren't me at all. 

One thing I was learning during the ban was how to tell what I actually liked - not what I thought I should wear, or what would improve me, or what I'd wear if I was a slightly different version of myself, or would have really loved five years ago. I must have read the advice to not buy anything you don't really love dozens and dozens of times, but it had never really sunk in - or else I was so overcome by the buying urge that "really love" was no longer objective. I could convince myself that I "really loved" pretty much anything, and come up with umpteen apparently sensible justifications for owning it, only to realise the truth of the matter once said item was hanging in the wardrobe emanating guilt and vague discomfort.

But now I really, genuinely had nothing to wear - and I couldn't shop. A dilemma, if ever there was one.

I was back where I had started. Stressed, anxious, and broke. I felt like I was treading water, gasping for breath. I was crippled with tension headaches and short-tempered with my son. I felt paralysed, unable to find and purchase the secret keys to my true self, the answer to the question that rattled around my head day and night: what kind of woman am I?

I had to take a breath. I had to find some air. I turned back to my journal, flipped through the pages, and remembered the sense of possibility and hope I had felt when I started to look at things through the lens of frugality and learn about sustainability. I had touched the edge of a new way of living, where how I might present myself was the least important thing about me. Where creativity and self-expression did not rely on what I chose to buy but who I chose to be. 

Slowly, I felt calmness returning. I pushed aside the endless questions and doubts about my appearance, the stream of comparisons and envy, and did my damnedest to focus on other things. 

 "When a woman says, 'I have nothing to wear!', what she really means is, 'There's nothing here for who I'm supposed to be today." - Caitlin Moran

January Accountability

So how have I been doing with my low-buy year so far? I've actually been finding it much easier - one "allowed" purchase this month seemed to function as a release valve, so that need to buy didn't feel so urgent. It also served to make me think really hard about that one purchase - I wanted something that would bring value for the whole month or even longer, and I didn't want to experience anticlimax or buyer's remorse.

I finished sorting through my clothes, as per my year of being myself, and although I donated a bag full to Re-Fashion, and a couple of bags of damaged and worn items were taken to the textile recycle bank, I still had a LOT of clothes and couldn't see that adding to the pile would bring me any real pleasure. Likewise, after Christmas and my birthday I was all set for books, cosmetics, and all my other usual 'go-to' categories for frivolous purchasing.

But there was one thing that came immediately to mind that I'd been contemplating for a while, and although it wasn't a necessary purchase in any sense, I felt strongly that it would bring me great value - I bought a year's subscription to my favourite magazine, Enchanted Living. 

What amazed me was that I then didn't feel tempted by other items! I could think of my subscription, look forward to it arriving, and I knew that it would give me more joy and entertainment than anything else on offer.

This month also marked a year since I last used Facebook! Amazingly, considering I once treated it as an essential part of modern life, I haven't missed it. Nor do I feel I've missed out on anything because of it. If anything, I feel my friendships have benefitted as I've actually had to take the time to message people - or even phone them - to stay in touch (under normal circumstances I'd say 'meet up', but COVID and lockdowns have been against me there). It's been a relief not to have Facebook - it's such a time eater, and for the one time you find something worthwhile in your first ten minutes of scrolling, there are dozens of occasions when the content is boring, annoying, infuriating or depressing. So no, I won't be going back.

It's also over 100 days since I last logged in to Instagram, AND I'm a couple of weeks clear of Pinterest and GoodReads as well. It's not that I think these platforms are bad in themselves, but they certainly don't do me any favours, and I wanted to have the chance to experience life without them and see if I found myself more present, calmer or more balanced, and so far that's a big fat yes on all counts.