My No-Buy July: A Belated Write-Up

July, it seemed, was a good month for those of us trying to buy less stuff. Frugalwoods was running the Uber Frugal Month (I've signed up for this so many times that I've memorised the emails, yet I still don't invest, and I haven't yet trusted myself with a credit card. Maybe next year. Why do I feel like there's this whole arena of adulthood associated with these kinds of financial decisions that I somehow don't feel ready for yet?). I also discovered a YouTuber, Christina Mychas, who was running a No-Buy July support group by email, and also has a Facebook group, Low Buy Beauties.

In July, our annual trip to Pembrokeshire was so close that I could almost smell the sea, and we were also starting to get excited about our trip to Shetland in October. Dai booked the overnight ferry at the beginning of July, and I was starting to realise, with considerable discomfort, that a 'big' holiday (we originally booked it to fall between my 30th birthday and Dai's 40th, but had to push it back a year due to covid uncertainties) would be something we could do far more regularly if I stopped spending so much money on other things.

My finances weren't looking great following my trip to Brighton with Alice. I hadn't emptied my piggy bank, but as a carer I'm on a low income, and it takes a while for the coffers to refill. I wasn't intending to spend a lot on either holiday, but it did remind me that it was time to have a look at how I was doing with my budgets.

Well, it wasn't good. When I added up the columns of numbers in the back of my journal, I learned that, seven months into the year, I was already over the budgets I'd set myself for cosmetics, books, and clothes. Clothing was the worst category - I'd nearly spent twice my annual budget, which meant, terrifyingly, that in seven months I'd nearly spent the same amount I spent throughout the whole of 2021. Not. Good. At all.

It was time for a bit of triage. I was on the waiting list for a commission from a slow fashion artisan I'd been admiring online for some time, and I contacted her to say I couldn't afford the piece right now, and would it be all right for me to get in touch in a few more months and go back on the bottom of the waiting list then. She was amazingly nice about it, and actually said that when I get back in touch I won't have to wait again, which was so kind. I also had a tattoo appointment booked in early September for a new large design on my left arm, but I knew I couldn't justify another three-figure spend, so I contacted my tattooist and cancelled the appointment. I did not enjoy doing these things, but I also would not have enjoyed finishing up the year with no cash cushion left in my account. The modern wisdom is 'treat yo'self', but without limits my spending was spiralling out of my control. Better to wait until I could afford these things without risk of crippling myself financially.

I was also still plugging away with Flylady, and our small house was looking so much better. Partly because it was cleaner (!), but also because we didn't have so much stuff squeezed where it didn't really fit. But then, reading back through my journal, I was quite alarmed to discover that apparently I had also had a 'big declutter' back in February. By July, I couldn't see the difference or remember a single thing I had gotten rid of only a few months ago, which freaked me out a bit! I took a quick inventory of my wardrobe, and was interested to find that my 63 t-shirts (as inventoried in 2019) had been reduced to a much more storage-space-friendly 25, yet even when I wracked my brain I could only think of five or six I had given to friends or donated. Where did the other 30-odd come from, and where did they go?!

This experience really confirmed to me that I am still not quite the mindful shopper I had convinced myself I was. I could do with being a lot stricter on myself when it comes to spending, and I think I'm doing the right thing by trying to get the most out of the items that I have so I don't constantly feel like I have to be seeking something more. It's a bit worrisome that so many pieces are still kind of just passing through - I do shop mainly second-hand nowadays, and I get a lot given to me from friends' clearouts, but if I don't want to be decluttering eternally I need to be MUCH more ruthless about what I bring into the house.

I decided to follow Mint Notion's Shop Your Closet challenge throughout July. It would challenge my ingrained consumer mindset - I'd noticed that when I picture myself doing this or that in the future, I imagine a fantasy wardrobe for myself and start planning what to buy, rather than figuring out appropriate outfits from the abundance I have already!

Week One

An easy week, shopping-wise. No temptations, no slips, no mistakes. I noticed that my usage of Instagram and Pinterest fell dramatically throughout the course of the week, which made me wonder how much the 'inspiration' I'm seeking actually translates to 'the next thing to buy'. 

This was also the week I had the brainwave of rearranging my clothes instead of decluttering any further. My winter gear was put away in under bed storage, and I moved my socks and bras from a drawer in my wardrobe into a small crate that sits in the wardrobe itself. Then I had enough room to vanquish the last of those plastic crates that have been living scattered around our bedroom. It's a great feeling and the room feels and looks so much better.

(Actually there are still a couple of boxes on my side of the bedroom. Those are my 'maybe' boxes, where I'm keeping those last few pieces that I haven't decided whether or not to let go of. Traditional wisdom holds that you should seal your maybe boxes and put them away for a few months, after which time you can declutter them guilt-free, but after reminding myself that I'm an aspiring environmentalist, not an aspiring minimalist, first and foremost, I've left the boxes open so that I can mix my maybe items into my outfits. Some of those items will still have to go - they just don't fit and aren't comfortable. Others might have ended up in the boxes simply because I was desperate to get rid of something, anything, to edge closer to the mythical capsule wardrobe of my fantasy self, and they might deserve another chance.)

I watched a lot more YouTube than usual during this week - I found that it kept me feeling positive about the challenge to hear from others who were doing/are doing a no-buy - it reminded me that I'm doing this to have more money for other things; that I'm not making a sacrifice, just changing my priorities. (I've linked some of my favourite videos at the bottom of this post, as well as some articles that kept me fired up!)

Week Two

Now that things were tidy and manageable I found myself quite naturally focusing on things other than my wardrobe. I'd been enjoying the Shop Your Closet challenge as it has encouraged me to try new combinations and wear those items that didn't see the light of day as much, but I now found myself deviating from the suggested outfits as I had so many ideas for combinations I wanted to try. But after getting dressed in the mornings, I noticed that I wasn't really thinking at all about clothes.

Instead I was cooking more and making some of our household staples from scratch (armed with The Planet-Friendly Kitchen by Karen Edwards). It was too hot to go out or do anything very active, but I made some headway into my To Be Read pile. I made some cash selling a few of my unwanted things through Facebook Marketplace, and I started getting up early to beat the heat so that I could start again with my yoga practice - I have an annoying tendency to stick with it just long enough to notice my strength and flexibility increasing, then slack off long enough to stiffen up again. Much like I do with shopping bans, actually! But not this time, I hope.

What I do with my time when I'm not on a shopping ban baffles me. Surely I can't just be spending hours a day browsing? I thought I'd broken that habit. And yet I suddenly seemed to have a lot more opportunity to do the things I was always too busy for. Odd!

Week Three

I really wasn't sure if I wanted to admit to this on the internet, but I had a horrible moment where I found myself crying behind my sunglasses on a busy high street because I felt horrendously self-conscious and ugly in my summer clothes. In hindsight I think the book I'd been reading that weekend had been a bit triggering for those faint eating disordered thoughts that sometimes still crop up in the back of my brain, and I was feeling a bit vulnerable. I just couldn't think of how to help myself past these painful feelings without either shopping or dieting, but I knew that neither would be helpful, especially not as a knee-jerk response.

I did eventually decide that I probably needed a bit of indulgence and self-care time, a morning routine that wasn't a quick wash-and-go, maybe even a bit of lipstick and a pair of high heels. I've mentioned before that I keep trying to do without 'frivolous style and beauty stuff' in the name of, I dunno, dedicating myself to being a more serious eco warrior (or something like that), and it has helped to see that my favourite sustainability influencers clearly love clothes and make-up and generally looking nice. This overload of crappy feelings really brought home to me that I actually need to carve out that time in my morning routine to let myself feel good about myself. 

I'm wary of coming to depend on make-up to feel acceptable like I did when I was younger, so I'm going to try not to overdo it but instead to find a balance. 

Week Four

Speaking of balance, I know that I've already spent too much in my 'problem' categories this year, so going forward I really don't want to spend too much more in 2022. But this week I started to have some some wobbles about what my next steps are going to be. Realistically, I don't know if a year without shopping is ever going to be a thing for me, and sometimes I wonder if that's even a sensible thing to aim for - this blog post about choosing low-buy over no-buy came into my orbit this week, and the writer makes a good case. 

Although I feel like 'giving myself a gift' every week might be a bit excessive and would definitely push those big holidays further out of reach, I can certainly see that, say, a monthly treat like a new face mask or a book or whatever could actually be really uplifting. But when I tried a low-buy year before, it went horribly wrong! Maybe now that I'm not shopping online so much, I could do it? Being able to still shop somewhat would also mean I could do some thrifting, which I have been keen to do more since I started watching Gittemary's channel.

I have actually started planning another trip with Alice for a few months' time - we're going to take the train to London in January or February, and we're planning to visit the flagship Waterstones bookstore in Piccadilly and browse the shops in Soho, as well as a bit of sightseeing. There's approximately a 0% chance that I will come home empty-handed after noodling around Beyond Retro, and I'm trying to channel my inner Gittemary and not feel guilty as long as the shopping is sustainable and doesn't bust my budget. The thing is that I still kind of want to be this hardline frugal mindful simplicity guru who doesn't care about style, doesn't go nuts for new zero waste and vegan skin care products, doesn't adore clothes, doesn't enjoy shopping as an activity, doesn't like going to the spa - but I'm not that person and I do love all of those things. I feel like it undermines my anticonsumerist Druid credibility, but I can't change myself - I have tried!

I can't decide if my end goal is to quit shopping altogether (except replacement items and the things I need to live!) or just to give it less overall room in my life, an occasional enjoyable activity rather than a complete obsession. People who've done a no-buy year tend to rave about it as life-changing, and I kind of want some of that! But I also want to not always be punishing myself...

This post is getting super long, but at the very tail end of July I went with Dai and the Spud to Valhalla Viking Festival, which I'll talk a bit more about in another post for the sake of brevity. But suffice to say I completed my no-buy successfully despite delicious temptations abounding. It was helpful to remind myself that there will always be something else to want, and I won't actually miss or regret the items I don't buy.

Inspiration:

Quit Fast Fashion in Your Twenties (applicable for any age, and funny as well as lots of smart advice on how to generally shop better!)

I stopped buying clothes and found my personal style

Zero Waste Without Minimalism? 

Un-Fashioning the Future

How I Overcame My Shopping Addiction