I Still Feel Like a Shopping Addict: My No-Buy August

After the success of my No-Buy July, I decided to carry on and do a No-Buy August. Although I'd realised at the end of July that my determination not to spend can sometimes be very punitive, which I think is a part of why I sometimes have these breakout shopping binges, so I decided to try to take a slightly more relaxed approach with my trip to St David's, where some of my favourite sustainable fashion shops are - I only get to go there once a year, I know I'm not going to go crazy and buy everything in the store, so I would let myself have a browse and maybe make a purchase.

I was kind of planning in general to offer myself this more relaxed approach going forward. Sure, "I went a year without shopping," sounds cool and would be a great thing to have achieved, but the actual end goal I'm hoping for is a simplified life where I don't spend so much time and energy on consumerism, money and stuff. I don't think that the way to get to that place is by heaping guilt on myself all the time. Yes, I can benefit from having some boundaries and self-discipline around my spending, which is why I'm still aiming for a no-buy (otherwise I tend to just create more and more loopholes for myself and don't get to learn what I need to learn), but if my accomplishment in the end is 'just' a low-buy, then I'm still improving and making changes.

Sometimes I feel frustrated that I go backwards and forwards so much on what I want to buy, how I want to dress and so forth - I can only imagine that it's just as frustrating for you to follow along! But I do try to be honest and accountable on this blog, and at least if there's another me out there who feels just as tangled up and confused by their shopping and spending habits, you can see that you're not the only one struggling to find a balance or sometimes making less-than-ideal decisions whilst you try to help yourself out of the rut. One thing I've really enjoyed since day one on this blog is being able to pull together all the things I've learned and all the resources that have helped and inspired me and kind of compile them in one place for anyone else who is on a similar path, hence the links I've started adding to the bottom of many of my newer posts.

However, the most frustrating thing of all is that after three years of trying to tackle this problem, I'm still overspending in my problem categories and - worse - I still feel like a shopping addict, just one who's come back a little bit from the brink of debt and financial collapse. 

I still have a lot of weird issues around my style, too. I think that with all the big changes in my life over the last few years and the difficult decade I had before that, I've really lost touch with my sense of identity and also my confidence. My fixation on 'fixing' my problems with style and shopping is just a symptom of that - it's the outside shell of the issue, the visible thing that I can take in hand and work on. It still feels to me as though I have to solve these issues before I can move on (to what, I don't know yet!). I've spent the last couple of years trying to override, ignore or suppress that feeling, which hasn't worked. 

So how did my attempt at a no-buy August pan out?

Week One

I found that I'm very strongly influenced by the content that I consume, more so than I realised. I spent a couple of days watching the same YouTubers I've been watching a lot lately (Gittemary, Christina Mychas, Malama Life), and found myself thinking that perhaps I could sell some of my more 'out there' stuff as I don't really wear it or know how to style it these days. Then a couple of days later I was reading the Voice of Nature blog and found myself wanting more flowy faerie clothes. This isn't really something I can avoid - even if I came offline, I suspect that TV, movies, books and even people around me are still exerting some kind of influence - so I think it's something I just need to be aware of, and if I've been consuming content a lot perhaps just assume that my thoughts are not entirely my own. Which sounds a little sinister when put like that. I have always been very susceptible to advertising so this doesn't particularly surprise me, it's just useful to keep in mind.

I was also able to use this susceptibility to my advantage by tweaking my media consumption to include more from people with a strong anticonsumerist perspective (I like ecofriend.Lia) and guided meditations, and otherwise cut back on the time I spend just browsing online. I found this really helped me to feel calmer, as well as more grateful and appreciative for all the things I already own.

Week Two

This was the week of our annual family holiday to Wales. There's nothing like quiet time in the company of the sea and the sky to put things in perspective. The heat was blistering and money tight, so most of our days were spent on the beach, shifting focus between the vast blue horizon and the minutiae of tiny starfish clinging to the rocks at low tide. 

The holiday was not without its, um, shopaholic moments - I asked Dai to drive me back into St David's after our initial visit so that I could buy an item of clothing I'd spotted, only to discover, once I managed to persuade him, that the item was out of stock in my size. I also had a bit of a wobble when my brother-in-law arrived with his beautiful, glamorous girlfriend. 

I dislike this comparison tendency that I still have. It's certainly not as pronounced or as constant as it used to be, but I've noticed that as I shop less I fixate less on comparing what I am wearing, which at least I could change, and instead compare things I can't particularly control, like my hair texture, my shape or my skin. This is pretty unhelpful and obviously something I still need to work on. 

Luckily, it turned out that a week of free thalassotherapy was exactly what the doctor ordered. I found that the confidence I gained after my firewalk continued to expand my comfort zone, as we adventured around the coast by kayak and stand-up paddleboard. I don't think I would have been brave enough to try these new things even a year ago, let alone dash into the sea in T-shirt and knickers as I did one evening when I was too sunburned to get my wetsuit on but still really, really wanted a swim.

I always find the Pembrokeshire trip to be an opportunity to reset, to reconsider my responsibilities, how I approach them, and what I can let go of. It also helps me, each and every time, to reconnect with my deep and abiding love for our beautiful planet, and to remember to see the world through my little one's eyes. 

Our eventual plan is to move to the Welsh coast - even the Spud asks regularly, "Mummy, me go sea now?" - and I am reminded anew to make this a priority when it comes to setting my budgets.

Week Three

The post-holiday blues hit hard, and this week was mostly bleugh. Still, I felt buoyed by having come this far without falling off the wagon. With no firewalks or sea swims making themselves immediately available, I shifted my focus back onto my study of Druidry, as I had been reminded how that particular way of connecting with nature and embracing enchantment in the everyday had thoroughly enriched my life. 

At this point I was seven weeks in to this iteration of the no-buy challenge, and I was starting to really experience the benefits. I felt steadier and more secure in myself, less subject to being caught up in online trends, and at peace and comfortable with the contents of my wardrobe. I'd stopped looking for the next thing I might purchase.

Week Four

Much to my surprise, I still hadn't really had any urges to break the ban. I had occasional dips in mood, but I found I could remedy these with any one of hundreds of activities available to me close to my home or via the magic of the internet: walking, cooking, visiting the library, journaling, guided meditations, qigong, breathwork, self-massage, wild swimming, even the odd bit of kundalini chanting when Dai wasn't around to hear me. I got a bit gung-ho about wellness and self-help and found myself charging into cold showers and smoothing my magnetic field. From the outside it possibly looked a bit nuts, and long-term I suspect the pick-and-mix approach could just become another form of consumerism, but it was fun, free and exciting. I was learning lots of new things, and new coping mechanisms for everyday stresses, as well as getting to know myself a bit better (on more levels than one. I was intrigued to find out that apparently the Door to Life resides in the lower back!).

At the end of the month, I felt much calmer and less anxious about shopping in general. My knuckles weren't white any more, and I could see myself continuing in this vein for a while longer. I could also, just about, conceive of a future where the occasional purchase was a joyful thing, neither a big deal nor an all-consuming urge.

Recent inspirations:

How to make good shopping decisions even though you have so many options and lots of feelings

Consumerism is keeping you broke! Here's how

Alternative Ethical/Sustainable Slow Fashion Brands Part One

I Bought No Clothes For Two Years - Here's What I Learnt

I'm going to be away for a couple of weeks - normal service will resume when I get back.