At the beginning of March, I had a mini freak-out and totally muffed up my low-buy. I've been letting this news percolate for a while, so that I could try to work out how I feel about it. The initial spend, which started with lingerie and fancy chocs, could have been for hormonal reasons, I'm not one hundred per cent sure. I just felt a little glum, and frustrated that my self-imposed limits prohibited me from buying things like magazines and face masks without guilt. I'm twenty-nine, I found myself thinking, shouldn't I be able to buy a damn Fortean Times and a chocolate bar if I want to? (Not that chocolate was counted out under ban rules, but my new Sense of Frugal Duty made me feel bad for considering an UNNECESSARY purchase. It's entirely possible that I have some issues. Thanks for noticing.)
In case you're wondering, I'm super happy with all the items I bought, which had all been on my list of upcoming monthly purchases. I'm waiting for one more item to restock in my size, and then I intend buying that too, as I don't have a lot of summer-appropriate clothing. I didn't spend more than I could afford, either - hooray! (And after I bought the lingerie set, a wire came wriggling out of one of my last semi-decent-if-too-small bras, so I'm gonna go ahead and call that one a good buy.)
As much as I (mostly) enjoy having the structure of a low-buy challenge or shopping ban, and at first it seemed to be going really well, I'm starting to struggle now after nearly two years of self-imposed rules. The problems are firstly that it focuses the mind on all the things I'm NOT buying, and secondly this guilt developing around things that would be quite reasonable to purchase (like chocolate). I also have found myself thinking that more flexibility might be in order - I love the items I bought in Glastonbury in September - a patchwork jacket, tie dye dungarees and rainbow striped harem pants - and if I were to make a similar trip in future I would probably want to make purchases again, if something special caught my eye.
This last couple of years I've tried really hard to embrace anti-consumerism and simple living, but I keep tripping over my love of clothes, adornments and other little luxuries. This makes me feel quite disappointed, but it does seem to be in my nature. I can moderate it and choose not to make a purchase, but I can't seem to just stop being interested in my style, even when I feel convinced that it makes me shallow or silly.
I hope that now I've bought those things on my list I can make a clean break from browsing shopping sites, which is probably my most irritating and self-defeating habit. Going forward, I'm going to try to only buy things when necessary, because I'm happy with the amount of clothes that I have and don't want to keep piling on, and I'm going to prioritise physical shops (not chain stores or fast fashion! I mean small businesses, boutiques and charity shops) whenever possible.
I know that I can indulge my enjoyment of dressing up without shopping for new things all the time, but persistently telling myself that I MUST NOT SHOP seems to be shooting myself in the foot a little. I'm tired of guilt and self-analysis and for feeling like a terrible person because I like sparkly nails and quirky jewellery and am not a combination of Swampy and a Buddhist monk. I had this kind of ideal eco version of me in my head for a while last year; I imagined myself barefoot and tan in worn jeans and a visibly mended T-shirt, no make-up, growing my own herbs and veg and keeping chickens. Not gonna lie, I still love that image - but that's all it is, an image. Real me would not like to part company with my blue hair extensions (they're clip-ins from Etsy), New Rock boots, and iridescent UFO earrings. Ideal eco me is great for sunny weekends in the garden, but it's the whole me, not just an idealised image, who has to go about in the world feeling good. Which is much easier when I'm embracing who I really am and what I really like.
So my plan is, at least for a little while, to have no plan. I'm going to take a little bit of time to re-set. During that time I'm going to really embrace the things I have - read those books, play those CDs, wear those earrings, use those hair products! I try to do this anyway, but I'm going to try extra hard. I'm also going to refocus on the goals that I felt were most important when I first set out on the shopping ban - to be more present, especially with my son; to continue reducing my time online; and to take more time to be creative (other than writing blog posts, which has become my fallback spare time activity). I may also choose to read some books I've been eyeing up for a while that might remind me why it's important to reduce our consumption - books like Affluenza, Loved Clothes Last, Mend! and The Story of Stuff.
Another train of thought I found myself boarding this month came about as I was reading a novel, The Dressmaker's Gift by Fiona Valpy. It's about three seamstresses working in a couture house during WWII, and it isn't at all the sort of thing I'd usually pick up (no ghosts, robots, or wizards), but it was lent to me and I found it fascinating. And it really reminded me that we have as a society completely changed how we treat our wardrobes - characters in the book used fabric scraps to create new gowns, treated everything with great care, even made wedding dresses out of parachute silk. Nowadays we buy a dress from Tesco, wear it twice and think nothing of discarding it!
I can't suddenly afford couture, but the book did remind me that caring about the way we present ourselves isn't just frivolous and doesn't just relate to 'fashion' as it's presented to us nowadays, a dizzying carousel of trends the advertisers want you to wear out your wallet keeping up with. But people used to spend a much higher proportion of their income on clothes, and treat them with great importance. (In Middle Egypt, fabric was literally currency.) Knowing how to mend, care for, even update your clothes would bestow pride, dignity, self-respect. We would have eked out their lives as long as possible. A new dress would have been exciting, important, savoured.
Vintage clothing tells a story, whether it be a hand-stitched seam, a small repair, a scattering of beads added for a special occasion. The fact that clothing from one hundred years ago survives today in wearable condition tells us its quality, when I've had things from Topshop fall apart in my hands after barely a month. I now feel that I would like to focus more, when I do shop, on acquiring items that can tell stories. Either secondhand, vintage or made by individuals (this is why I like Etsy).
Since I managed to purchase a few items without tipping back into overshopping and disaster, I'm hoping that I might now be able to go forward without specific rules, able to make an occasional thoughtful purchase without feeling like I'm letting the side down by failing to be the Queen of Frugality. I must admit, though, there's a part of me that feels like this is giving up, as though I'm giving myself carte blanche to go back to being a spendthrift. That's not my intention. I've just had enough of the feeling that I'm somehow cut off from the flow of normal life because I have to second-guess every purchase I think of making. Maybe I can get close to the present, focused, conscious, creative life that I want without imposing a total moratorium on new items?