How I Shop Sustainably: Basic Cosmetics

I've generally operated a policy for this blog where I don't post links to products or shops, but as more and more people are getting interested in sustainable, ethical and zero waste products, I thought this might be a good time to share how I've tweaked my personal shopping habits for those things I use on a regular basis. As well as what I currently buy, I'll discuss what my criteria are, what I look out for, and what I actively avoid - and why. If you find this interesting or helpful, drop me a comment and let me know, as this could become a series. 

I'm UK-based so this will be quite UK-focused, so friends overseas, do please chime in with your own best tips and recommendations.

The very basics

Deodorant: switching to natural deodorant was one of the first swaps I made, during my pregnancy when I read that aluminium from antiperspirants has been found in breast milk. The detox phase, when the aluminium 'plugs' leave your pores, was a real thing, and there was a fortnight when I smelt absolutely horrible, and a period of a few months' trial and error while I hunted down a natural deodorant that actually worked. I found that I'm sensitive to baking soda, which limited my choices somewhat as it's a common ingredient in natural deodorants. I also prioritise plastic-free, recyclable or compostable packaging and only use products which are cruelty free and vegan.

I still have a few products in rotation and try new things as I come across them, but my go-to favourites now are Space Cat by Awake Organics, which I find very effective - I don't have to wash and reapply several times a day as I do with other products in my rotation, and one tin lasts me about six months so it's good value - and the sensitive range from Wild Deodorant, which I was originally gifted by a friend and found so effective I used it at my wedding.

I would note that what works for me may not work for you; one of my close friends couldn't get on with natural deodorants at all and proclaims herself firmly Team Antiperspirant, and you will almost certainly have to try a few products before you find your perfect fit, but for me it's worth it because antiperspirants and many conventional deodorants contain ingredients like propylene glycol (which is also used in antifreeze and is considered potentially dangerous to the nervous system and heart) and parabens (which potentially can cause hormonal imbalance in our bodies and have been flagged as possible carcinogens, as well as being linked to birth defects).

A word on ingredients. You may be wondering, if these ingredients are so bad, why are they in so many of our everyday products. Well, of course the cosmetics industry is regulated, although this varies depending on where you live - thousands of ingredients deemed dangerous in Europe and the UK are widely used in the USA and elsewhere. However, ingredients are often tested individually and declared as 'not harmful' as a small dose within a product - except when you then have the same ingredient as a small dose in your shampoo, your body lotion, your hand soap, your washing up liquid and so forth, you could be applying the same potential toxin in quite a large dose indeed without realising. We also don't commonly test for how ingredients that may be in different products react with each other - for example, if you have one potential hormone disruptor in your body lotion and another in your shower gel, we don't know how the combination might affect your body once it's absorbed into your skin.

For more information about this subject I would recommend the book No More Dirty Looks by Siobhan O'Connor and Alexandra Spunt, here's a basic list of ingredients I avoid, and here's a database you can use to find out how safe your products are.

Toothpaste: my main issue with toothpaste is packaging, which is usually plastic and non-recyclable. Many well-known brands also test on animals, including Colgate and Sensodyne. 

An obvious swap I would recommend is a bamboo toothbrush or an electric toothbrush with recyclable heads, which are becoming more widely available (check your local zero waste shop, if you have one). I use toothpaste tabs with fluoride, which are available in refillable tins or compostable bags. (I also use a copper tongue scraper, and mouthwash tabs - the ones I'm currently using are from Lush and come in a plastic pot which you can return to the store for a discount on your next purchase, but ideally I'll be looking for a plastic free alternative.)

Body wash: solid soap is your best bet for minimal packaging. I like Lush's soaps as a treat, but they're not that budget-friendly, so in general I use one of a variety of soaps from the Really Wild Soap Co. You can also usually find some lovely natural, organic soaps at your local farmer's market or zero waste shop, or on Etsy.

Face wash: my go-to is Movis from Lush, because it comes in a solid bar (and I like the yeasty smell). 

Moisturiser: my favourite moisturiser is Imperialis from Lush. It does come in a plastic pot but again this is returnable to the store for refill and reuse. My skin has always been a source of embarrassment for me as I'm prone to breakouts, but since I stopped wearing foundation on a daily basis and switched to natural ingredients I have seen a big improvement.

Sunscreen: I have several priorities for sunscreen. Firstly, I only use what's known as a physical sunscreen rather than Nivea et al, which produce chemical suncreen. This is because chemical sunscreen contains some less than pleasant ingredients, which when they are absorbed by the skin can leach into the bloodstream. Physical sunblock, aka zinc oxide, is not absorbed by the skin (so you do have to put some effort into application to avoid the Friendly Ghost look), but does block both UVA and UVB rays.

The other downside to those chemical sunscreens is that they are highly toxic to marine life and coral reefs - even if you're not using it on the beach, all our water reaches the ocean eventually. For my little one and on my tattoos I use a high SPF sunscreen from Amazinc - yup, it's pricey, but I've been using the same bottle for three years now. For myself, particularly on my face, I use an SPF 25 from Shade, which comes in a sturdy tin so I can carry it about with me and reapply when needed. 

Shampoo and conditioner: finding a natural shampoo bar (I like bars because there's no packaging, in case you didn't guess) that works in hard water when I'm at home, without leaving my hair greasy, sticky or waxy, was a bit of a challenge. If you live in a soft water area, you can pretty much take your pick.

Sea salt seems to be the magic ingredient for me, and in hard water areas you also need a foaming agent like SLS, which I would generally prefer to avoid. There are some good, effective alternatives now made from coconut, so I'm hopeful I'll eventually find the perfect bar. Meanwhile, I'm using Seanik from Lush.

For all your solid soap bars I do recommend a soap drying rack, as letting them dry between uses makes them last much longer instead of dissolving into a soggy mess.

I also use a conditioner bar - I'm still open to trying new products here and looking for a leave-in conditioner that doesn't come in a plastic container, but the conditioner I'm using currently is from Wideye.

Lotion: if I'm being really honest, lotion isn't really a basic for me as I tend to only remember to use it when I shave, but the one I'm using currently is this one from Happy Holistics, which is rich and smells delicious.

Hand and foot cream: also not something I use terribly regularly, but I go straight to basics here and just use a jar of shea butter, a tip I got from Lucy AitkenRead's book Freedom Face, with the immortal line "No matter how you say this - "shee-uh" or "shay" - you will be corrected by someone. I like to do a huge fart at the same time as saying it, to distract from the fact I may be pronouncing it wrong."