Thursday, 22 April 2021

Instagram, Eco-Anxiety and Shopping Addiction: An Evil Tag Team

In June last year, I started taking more baby steps towards the kind of life I was dreaming about. I hadn't even particularly realised, until I started reading back through my journals looking for blog material, how my life had started to change since I quit overshopping. I tried to explain it to Dai the other day, but I'm not sure I managed to express myself terribly well. I had kind of been hoping that the uptick in my sense of wellbeing and my growth in self-esteem was noticeable to people around me, but I think perhaps it has been more of an internal shift.

Although I wasn't necessarily aware of it at the time, I was starting to experience for myself the truth of Kyle Chaka's words about beauty being found in contingency and randomness, such as when I started picking up books from local community libraries and free book shops, which were springing up around my hometown like dandelions as people sought entertainment and connection during the pandemic. I deliberately chose books that looked interesting, but which I would likely have dismissed previously as 'not my genre'. It was really exciting to be open to possibility and expand my horizons in such a small and gentle way. 

On sunny afternoons we went foraging, and we ended up with so much homemade elderflower cordial that we were able to distribute bottles amongst family and friends. I was becoming aware of a new contentment, a peace of mind that I could never have purchased. I felt more connected to my loved ones - gift-giving had become a source of pleasure and joy rather than stress - and my enjoyment of nature and the outdoors was reaching new heights.

As the lockdown restrictions eased, my mum emailed me a special offer from Travelodge - budget prices from July, so I booked three days in the village of Glastonbury, one of my favourite places, for me, Dai and the Spud.

Towards the end of June, through my work with Greenpeace I ended up taking part in the Climate Coalition's The Time Is Now mass virtual lobby, for which I had to take part in a Zoom meeting with my MP (he's a prick). The day before the meeting I was shitting a brick - I'd actually initially chickened out of setting up a meeting but then decided I'd better walk my talk. I made a page of notes from Greenpeace's briefing and asks, and I was very glad that I had, because in the event, of the twenty people in my constituency who had signed up to attend, no one appeared but me! (One other lady tuned in twenty minutes late; I have never been so glad for the presence of a stranger.)

It was absolutely terrifying. I was shaking, and my voice went really high-pitched, but I delivered the list of asks and managed to mention some quite frightening statistics I had learned about how nature-deprived the UK is compared to the rest of Europe, and the sorry state of our tree cover, and also how lifeless and meek the government seems to be with regards to the climate emergency. The Climate Coalition host sent an email afterwards saying that I and the other lady had done 'incredibly', and that ours was the only meeting where only one person turned up at the start (great...). I was really proud of myself, and glad I'd done it.


In July, the evil tag team of Instagram, eco-anxiety and shopping addiction came barrelling into my life. I'd set up an Instagram account to document my no-buy year - I hoped it would keep me accountable, and it obviously seemed like a good idea at the time.

It wasn't.

Inspired by my new online community of eco-friends (their word, not mine!) I started trying to radically overhaul our life. Now, I do think that cloth nappies, organic veg boxes, natural cosmetics, growing vegetables, foraging, composting, crafting, bamboo toilet paper, home baking, charcoal water filters, toy libraries, visible mending, natural dyes, bee saver kits and so forth are all good things... However, trying to invest in and do all of these things in the space of a single month exploded my budget and didn't do my peace of mind many favours either. I was also spending a couple of hours each day on Instagram, which brought my mood down without fail. Everything I was doing still didn't feel like enough. At first I enjoyed being part of an eco community, but after a while, every time I picked up my phone I felt like I was being bludgeoned with more things I ought to be doing.

I found it slightly alarming at times that I'd suddenly become this person who cooks and darns things and grows vegetables and gets excited about birds. I'd become the baggy-fleece-wearing sandal-clad make-up-free mum type I would have heaped scorn on as an arsey teenager. Adding the pressure to promote my new lifestyle on social media and also change the world by buying everything marketed as 'sustainable' was overdoing it, and I was soon knocked for six by a vicious migraine, as if to make sure I got the point.

Yes, I was extremely worried - terrified, actually - about the climate. But sustainability isn't simply something you buy, and blowing my recently restored savings wasn't going to save the human race all by itself (sadly). I do believe in supporting the supply chains that try to do good things and mitigate the bad, but I also believe in buying less. And I didn't want to undo the positive changes in my own life that had been wrought simply by shopping less. 

So I got Dai to change my Instagram password, and deleted the app. I tried to go easy on myself - I didn't screw up the environment by myself, and I can't magically fix it either.

And we went out foraging for blackberries and elderberries to make our first wine. I wanted to stay anchored in the world around me, the world that over the last few months had filled up with colour, as if I was coming back to life instead of just getting out of my own head.

2 comments:

  1. I think you have done so well 🙂. There’s advertisements on the telly for gambling sites, followed by a gamble safely notice. And you do that how? I wonder if Instagram and shopping sites should have gamble safely notices too. You’re right that you are not solely responsible for climate change, or anything else come to that but I most certainly think you do your bit and that’s all you need to

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    Replies
    1. Thank you 😊 I notice that a lot of social media apps now give you ways to 'manage your time better' and so on, but for me at least I don't find that it helps! I can't do moderation very well either - it needs to be cold turkey.
      The whole fashion industry should come with a safety warning, the way we are taught to consume and dispose is so destructive. I was thinking lately that even when we talk about sustainability, renewable energy and so on the emphasis is very much on how to maintain the status quo - keeping up the levels of growth and consumption that we have now, but magically making it "better" in some way. Those in charge don't seem to acknowledge that the whole system is damaging - in small human ways, like one person's shopping addiction, and big irredeemable ways, like deforestation of the Amazon and mass extinction of species. So yes, if we can put health warnings on cigarettes we should definitely be doing the same with advertising, fast fashion, haul videos and all the other 'symptoms' of this destructive industry.
      Thank you again - I read a quote about the 'zero waste' movement saying we don't need one person doing it perfectly but millions doing their imperfect bit, and that's what I try to remember.

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