The Life You Want Is Not For Sale

August last year was a breath of fresh air after lockdown as we were able to go on our annual trip to our favourite little cottage in Pembrokeshire. I drifted onto Pinterest and Instagram once each, and wasn't able to tear myself away from my emails as much as I would have liked, but the holiday was an interesting benchmark to see how I was changing. 

Our first visit, I was heavily pregnant, had no real sense of identity and so was shopping constantly as if I could build a self that way, and found it a relief to give up wearing make-up (strange now that that once seemed so radical!) and immerse myself in sightseeing and novels.

Our second, I was not far into my first attempted no-shop year. The Wi-Fi had arrived, and I was anxious and plagued by comparison, desperate to improve myself in various ways as I didn't feel up to the standard of other women I saw. This was the year of frantic Pinterest- and ASOS-scrolling in bathrooms.

This year, I felt much more relaxed and comfortable in my own skin. I kept up with messages, surveys and emails, more because I felt I should than because I wanted to, so I didn't get that complete sense of escape, retreat and renewal, but it didn't get out of hand either. I enjoyed trying local foods, and I did make some purchases, including a second-hand knitting book from a junk shop, a hat from a woollen mill we visited, and a skorts situation (one of the most useful items of clothing I own! Dries really quickly and has three pockets!) from an ethical clothing store we visited so that I could go swimming comfortably whilst on my period. I felt much more engaged with and aware of nature - we spent a lot of time on the beach, swimming, clambering over rocks and finding incredible things in rock pools. And the comparison was gone - hooray!

In September, our trip to Glastonbury rolled around, shortly before my birthday. Again, I made some purchases - the first of which was a book on nålbinding and a bone needle from the Viking shop Wyrd Raven (love me some heritage crafts!). 

As usually happens when I find myself in places where everyone is a bit alternative in manner of dress, I felt a bit boring and basic. I can't win with this. If I bust out the velvet dresses and shitkicking boots I feel self-conscious and like The Weird Friend(TM) (I have friends who do introduce me as "the weird one" - they don't realise I'm actually really super-sensitive and cry a little inside). If I wear jeans and t-shirt I feel plain and unimaginative. But the comparison is a far cry from what it used to be, and I don't need dreadlocks and a cupboard full of dubiously sourced crystals to be interested in the environment or to enjoy Glastonbury. 

We had a busy weekend of sightseeing, drinking blackberry mead in our hotel room and (in my case) looking hopefully for faeries, and I had no difficulty with refraining from shopping until the very last day, when I broke on all counts. I couldn't resist an Instagram post, and I bought three items of clothing. I was disappointed with the first point, but not the second in the end. Although I was time-pressured (Dai and the Spud were waiting in the car) and budget-constrained, the three pieces I bought - essentially on impulse, wanting to capture the sense of excitement, unconventionality and free-spiritedness I was feeling - have turned out to be three of the most-worn, most-loved and useful things I own! A chunky multicoloured knitted jacket with a fleece lining, which has served me well over the winter, a pair of purple tie-dye dungarees, and a pair of harem pants with a muted rainbow stripe. 

Before I decided I was going to make some purchases, shopping ban be damned, the Spud and Dai and I sat eating our breakfast and drinking our much-needed coffee at a spindly table in the village square, basking in the sunshine. I was hunched over my phone, researching the ethical credentials of the shops I planned to visit, until I was satisfied I could give myself the green light to go ahead without guilt on that front. 

I was also pleased with myself because I have a clear memory from my first Pembrokeshire trip, when I chose not to buy a pair of bright tie-dye leggings, because I was worried they might "draw too much attention to me". I was happy that I was beginning to choose for myself, not make myself small or try to fit a label (I used to buy pretty much anything vaguely goth that came across my path).

Coming home from Glastonbury I felt quite rejuvenated. I expect that, living in a place that is largely pretty provincial, it's healthy to be reminded that it's okay to be a bit more 'out there'. I started to make more effort with decor around our home, and I considered planning an annual or biannual trip to Glastonbury to stock up on mead, Goddess statues, Viking jewellery and unconventional ethical clothing. 

I had a twinge or two in case this was all a bit consumerist, but at the same time I wondered (as I have many times before) whether the human soul simply needs colour, beauty and art every now and again.

A lot of my wardrobe felt a little lacklustre in comparison to my new things. I had been playing it safe for a long time - worried about attention, or vanity, or consumerism. I'd almost forgotten the joy of impulse-buying something that is exactly right, or choosing a book in a real, physical bookshop. Non-chain-store shopping that is ethical and vibrant and brings a little excitement. Surely this is not the same animal as the blind, semi-desperate basket-filling I used to do in Primark, IKEA, Zara, it's-cheap-so-I'll-have-it? Is it selling out to consumer culture to take joy in well-chosen material objects, to appreciate the things we use and cherish them, not buy them to be used once and discarded?

Browsing online started to frustrate and irritate me. I couldn't find items that produced the same spark, especially since I wasn't sure what keywords to use or where to look. Standard labels we use like 'hippie' or 'alternative clothing' mainly turned up stuff that was mass-produced, sweatshop-made and unoriginal, which wasn't at all what I was looking for (is it 'alternative' if you bought it from the same website or brand that all the other 'alternative' kids are shopping from this week? What's unique about a goth-in-a-box kit from Attitude Clothing? Tell me how that's less basic than buying all your clothes from New Look). 

Then it was my birthday. It was fantastic and felt really special - books, flowers, sunshine and a most excellent Indian takeaway. 

On my birthday, I decided that the shopping ban was to be no more. I wrote in my journal, "I want to be able to treat myself without guilt - enjoy books, films, music and art as and when I want to without feeling bad about it. And I want to learn to find a balance between spending and being frugal without going to one extreme or the other." 

Can you guess what happened next? That's right! I went to the other extreme. It started so promisingly - we went to an artisan's market, and I bought nothing. Hooray! I had discovered that I could make good decisions and apply what I'd learned without clinging to the framework of trying never to buy anything. 

Except... not so much. Online browsing, annoying and unsatisfying though it was, quickly filled up my spare moments. Within three days I'd bought six clothing items, an art piece, and some more books. Whilst the items were great, I knew I couldn't afford for this to continue, and I also felt lacking in purpose without the ban to direct me (here's a thing I should probably do something about, as I don't intend to be on a shopping ban forever). So I reinstated my limits.

I want to enjoy my clothes, but I don't want to go back to having to prove how ~alternative~ I am by buying into a 'look'. And I don't want to spend hours online, fruitlessly searching for - what, exactly? I feel like an exciting, enchanted, magical life is out there, but I just don't know how to find it or create it. I have deduced, however, that it's not for sale on Etsy.